June 28, 2017

The Best way to Manage Inbound Link Quantity and Quality

Making sure that my clients’ websites have their fair share of inbound links is a challenge, but even more of a challenge is monitoring the quality of those links is becoming a task that only a person with 80 fingers can manage. As a business owner and your online presence is important to your business, it is imperative that you manage your inbound link quality and quantity. The problem lies in determining how much time to spend on inbound links. These links come from other sites back to your page. They are referred to as incoming links, back links, inlinks, and inward links. Caring about the quality and quantity of inbound links is important because it is an imperative manner in which your website is found online. Our article Backlinks, Good vs. Evil – The True Breakdown, showcases the good and evil in back links. In order to have your website found, you must rank high on search engines. In order to do this you must utilize SEO which includes inbound links. Inbound links have quickly become one of the biggest indicators of the quality of your website content. As such, inbound links are an important facet of keeping a high rank among search engine results.

This begins with getting links posted on relevant directories. But be cautious of using back-link repositories. Search engines are improving to notice when people are using link brokerage services or spamming their links all over the internet and website owners are being penalized. Those sites which are found to have these spam links receive a low quality rank. The more low-quality ranks you have the lower your site will rate overall.

In order to improve your rank and manage your inbound links you want to make sure that they are relevant links and are engaging. They should be integrated into keywords inside of high quality content rather than merely posted at the end of an article en masse with many other links. The quality of the link should come naturally to your site through compelling service, thus offering a unique service to customers.

You can better manage your inbound links by posting them into quality blogs or presentations upon which people can share or comment. Building high quality inbound links includes links from search engines, links from referring sites, and links from direct traffic. Prior to searching for inbound links you want to determine where your site stands with tools like Open Site Explorer or Site Explorer. You can also utilize Google Analytics to produce a comprehensive view of your inbound link quality over the past six months. You can verify “nofollow” links which are active inbound links which are not noticed by search engines. “nofollow” links will bring traffic to your site when people click on the links but they will not help your search engine rank. These are generally links included in blog comments where the owner of the site has not allowed you to include a link with your comment. This essentially means the owner of the website is not vouching for your link.

You can monitor good inbound links by posting only through good sources. These include things such as writing guest articles for other publications, or writing blog posts. These will both have a brief bio and link to your website. Other good inbound link sources include directories, online news release and article sites, vendors, suppliers, business allies, and sponsorships, charities, and associations. Another great location for inbound links includes social networks.

Website Page Length Considerations

When arranging your pages, be aware that novice viewers can be easily disoriented by long, scrolling Web documents. They seem unable to find links when they disappear off-screen as they move through very long pages. Though there are ways to keep your novice viewers oriented, it’s a good idea to limit your documents to two screens worth of
information. If you must use long documents, be sure to feature navigational links at the beginning, end, and even the middle (if your document is very large) of the Web document. A frames system helps to eliminate this problem by enabling you to keep your navigation bars on-screen while the content is scrolling.

Another disadvantage of very long Web documents is that the viewer must rely on the
vertical scroll bar to navigate through the page. In many graphic interfaces the scroll bar
slider is a fixed size and gives the viewer no real indication of the length of the
document relative to what is currently visible on the screen, so users have no idea how
long your Web document is, or when they will reach the end of it. In extremely long
Web pages, very small movements of the scroll bar can completely change the contents
of the screen, leaving the viewer no familiar landmarks on screen (where am I?). This
forces the viewer to creep slowly downward with the scroll bar arrows (often
line-by-line), or risk missing sections of the page.

All this would seem a good argument for always limiting your Web documents to two
page lengths, but of course, as with all rules, there are exceptions. For instance, it makes
sense to keep very closely related information within the confines of a single Web
document, especially when you are providing information which you anticipate the
viewer will want to print or save to text. By keeping the content within one document,
you make printing and saving much easier. When designing long Web documents such
as these, always provide internal links within the document. The best way to do this is to
arrange your Web document like a book, with the information split into separate sections
(chapters). You can then make a table of contents at the beginning and end of the
document so viewers can jump to a particular section without having to scan through the
whole page.

A navigational table of contents.

Page length tips:

  • Attempt to make the majority of your pages no longer than two screen lengths. If you must use long documents, feature internal navigation links at the beginning, end, and even the middle (if your document is very large) of the Web document.
  • When a page is intended to grab people’s attention, don’t make the page longer than the average screen length.
  • If your document is more than one screen “page,” try to see to it that some content is presented on the first screen so the user can tell that there’s more to be seen below the horizon.
  • If your pages include text that viewers will want to read at length, it’s all right to use lengthy, scrolling pages—just be sure to warn them that a big file is coming.
  • If dividing information into separate segments, provide a separate link to a complete document. This will make it easier for viewers to print or save your document.
  • If you have a page with only a small bit of information, try to combine it with related information. It’s very annoying for the viewer to have to wait to download a page that only contains two links or one paragraph of text.

Making the Site Captivating – Part 1

We hate to pigeonhole communications, but there seems to be a trend among WWW
design that lends itself to categorization. We can break many pages and systems into
three categories:

  • Basic Information

  • Entertainment

  • Product Sales

As you’ve surfed around the internet, you’ve probably seen pages and systems that fit into the
above categories. You’ve probably seen systems that give way too much information on
a product (and do so in a dry, technical manner), systems that are all bells and whistles
with no content, and systems whose only focus is on getting you to order the product
right now.
Our focus in designing commercial websites is to combine these three types of systems into
one, and thus create a complete marketing tool. As we have already said, marketing is a
combination of things that lead to commercial advancement, and not a single entity.

What we are seeking is a balance of information, entertainment, and product sales
communications that will provide a complete communications package.
To put things into perspective, we’ll tell a story about the three little business people. The
first was an informer. When she was asked to send a client information about a product,
she would gather everything she could get her hands on, bind it all together in one big
book, and send it to the client saying that everything they could possibly want to know is
in there. The second person was strictly an entertainer. He would go to a client’s office, tell jokes,
show interesting slides, do magic tricks, and so on. The third person was strictly focused on getting the client to order. She would walk into the client’s office with a contract in one hand and a pen in the other.
Separately, these three people did very poorly. They would either confuse, distract, or
irritate the clients. Together, however, they were unstoppable. They were able to engage
the clients, provide him or her with the information they needed, and close the deal.

Your pages should keep the same balance. You want to provide enough information for
your potential clients to make an informed decision (and to support them after the
purchase), you want to provide this information in an engaging manner, and you want to
make the sale. By balancing this carefully, you will make your system appealing to the
broadest audience.

Organizing Your Page to Your Commercial

The Benefit

So, how do you go about making a system that provides all three elements in perfect
balance? The key is in organization, both at the page and system levels. To may make
the site appealing to the broadest audience, you will need to design your work so that it
provides effective communications to several different types of people (shoppers looking
for a quick overview, people wanting in-depth detail, and so on). We’ll start with the
basics.

  • Basic Elements of a Web Document
  • These items should appear on every commercial WWW document:
  • Company name
  • Link to information on contacting company or company e-mail address
  • Page title
  • Author or contact person’s e-mail address
  • Content
  • Link to home page
  • Date of creation or latest revision (on time-sensitive materials)
  • Statement of copyright
  • Hypertext link(s) to other related local pages
  • Company logo

The basic items in a commercial Web document.

Your company name and logo should appear on each page, so that it is clear to everyone,
regardless of how they entered the system, who owns it. This also ties the Web system
into any printed collateral.
Providing a link to information on contacting the company, or a company e-mail
address, is crucial. Remember, this is two-way communication we’re dealing with here.
If the viewer can’t get ahold of someone for ordering, further information, and so on, the
system doesn’t serve much of a purpose other than letting people know the company
exists somewhere.

Many of these elements can be addressed in different ways.
The company name and logo can be a graphic on each page, a
banner in a frames system, or something else. You should
address all of these items in some way, but the exact way you

do it is your choice. The page title should exist on two levels: first, it should be included within the HTML
<TITLE> tags, so that a browser will display it outside of the page (usually on the
browser’s top border). Second, the title of the page should appear clearly within the body

of the page, so that it can be viewed within the first screen (without scrolling) on a640x480 pixel monitor. The author or contact person, often called the webmaster, should present an e-mail
address, and a link to his/her e-mail, on every page if possible. This enables people to
report problems with your pages. This sometimes becomes a nuisance, as there are
people out there with way too much time on their hands who will fill your e-mail box
with annoying observations. On high-traffic websites, you may want to drop the webmaster
link after you’re sure that most of the bugs have been worked out of the system.
A link to the system home page offers primitive navigation to people who may be
unfamiliar with your other navigation tools, and it enables people to start over from the
beginning. It’s also useful if someone is accessing your system from anywhere other than
the home page.

  • Press releases, technical updates, and other time-sensitive materials can include the dateof creation and/or latest revision. If this is not something you want to make public (and there’s really no reason to), you can include it in the code as a comment tag, or you can encode the date, revision and any other information on the bottom of the page (as in 080896r4). Copyright law states that you needn’t claim a document as having a copyright for it to bevalid and legally yours, but it will help if you are ripped-off and need to take it to court. Your statement of copyright should look something like this: Copyright 2007, Blasty, Roads and Associates, All Rights Reserved.
  • Hypertext link(s) to other related local pages should be included for obvious reasons, but how and how many are a matter of style and application. For instance, don’t link out in the middle of a paragraph if you want that paragraph to be read; instead, add a more information link at the end of the text.

On the next page, we’ll discuss “the look” of your website

Improving Website Rankings with Search Engines

Improving Website Rankings on Search Engine (s)

Many webmasters are spending a lot of time trying to find a way to improve the rankings of their websites without “gaming” or “tricking” Google. With the number of websites, online businesses blogs, e-shops, articles, and social networks on the web increasing each day, webmasters and content generating people are facing a stiff competition to get their websites to grab some of the market share for their websites, online businesses blogs, e-shops, articles, and social networks.

When internet surfers cruise the web, people are unlikely to check the 4th or 5th page of the SERP (search engine result page) on search engines when they are searching for something It is very influential for webmasters to have their websites listed on the top positions in order to get “organic” search engine directed traffic.

There are so many methods that you can utilize online to “Perk Up” your website’s search engine rankings. You can use SEO (search engine optimization) or PPC (Pay per click) ads. However, these methods may not be suitable for every webmaster.

I’ll now list out some examples that will help in some basic ideas on increasing visibility for your websites, online businesses blogs, e-shops, articles, and social networks for search engine ranking increase.

  • SEO (search engine optimization)

    • If you search hard enough, ironically,  you will find 10,000 different ways to improve your SEO (search engine optimization). You will find a ton of ways to get more information about SEO methods on the web, but it is hard to find the ideas that provide the important details on how to really improve rankings. An internet newbie often confused by so many theories that he/she found, and some theories even work against each other. It is important to understand the fact that SEO can actually harm the business if not being done correctly. If you are in the practice of trying to “game” Google, you could be delisted or deranked from their SERP (search engine result pages). One of the solutions that you can do for SEO is to use the service of an SEO specialty company. The problem is, using the service of an SEO company is generally expensive, and you have to make a long term commitment so that you will end up spending even more money before you can get the results you are looking for.
  • PPC (Pay per click) ad Campaign

    • Basically, a Pay per click (PPC) campaign is an Internet advertising model used on website’s around the world, where advertisers pay the advertisement host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system. PPC campaigns are displayed within SERPs. You have to pay for every click that somebody do on your ad even if the click does not result in a sale so that you might end up spending a lot of money without getting the expected results. You may get traffic but very few conversions from those clicks.  For example, if you bid 50 cents for each click and your ad get 100 clicks a day, you would have to pay $50 a day.  There is a very relevant chance that you won’t make any sales (conversions from clicks) for that day. The $50 that you spent that day will end up being a total waste. Another huge disadvantage of using PPC is that once you have spent your limit for that day, your advertisement ends up NOT showing up anymore.  It will only keep working if you keep spending the money and if you don’t, the ad disappears. When you are out of money to spend on advertising, the PPC campaign will stop while you haven’t done anything that can improve the value of your brand at all.

    What to Do to Improve Rankings (10 steps)

    • Publish new UNIQUE Articles
    • Try to find competitive keywords that your competition isn’t using
    • Learn from your competitors
    • Make sure each page on your site has cross links to other pages on your site
    • Try to include a few outbound links to high ranking sites
    • Use Google sitemaps to it’s fullest
    • Get invlovlved with communities, get the word out about your sites(s)
    • Spell check your content
    • Have keywords in your head section of  your site
    • Valid XHTML or valid HTML
  • You don’t have to worry because there is a tool that can help you to get your website listed on at least the first three pages of Google’s SERP. You can use the advantage of Web 2.0 to rank well in most search engines. You can also use the power of video in order to boost the search engine ranking of your website. Almost all aspects of SEO (search engine optimization) can be handled using this innovative tool from link building to article marketing.

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Five Quick SEO Techniques for your Blog

Five Quick SEO Techniques for your Blog

A lot of newbies are very energetic to know how to profit by using SEO from the Internet and a lot of them are starting with blogs SEOand how to SEO them up. Blogs are very ideal to use because you do not need to be a techie to be able to create one. You can blog to increase your website’s page rank and to profit from it. Blogs are great supporting tool for your main website or as a stand alone site.

Here are some techniques on how you can optimize your blogs with SEO.

1. Pick a theme for SEO

If you are to create a blog, choose a single theme. This will bind all your posts together. This is very important for the search engines (seo) because websites will have a higher page rank if the posts are relevant to one single theme/ keyword. Search engines will give negative points to blogs that are not coherent, consistent and relevant to your chosen keyword. So if you want to profit from your blog, better pick a theme and stick to it! That said- you should choose a theme that you will not get tired writing about.

2. Invest in a Domain for SEO

As soon as you decide what theme you will write about, get a domain relevant to your keyword. If you are serious about profiting from the Internet, then you should invest. A domain plays around the cost of $10 per year. Make sure that you get a keyword rich domain related to the theme you choose. If you will blog about ‘parenting’, then choose a domain with that keyword on it. If you really don’t have that $10, then you can choose free websites as long as you add the keyword related to your theme then you are on the right track.

3. Post it right

If you are to do a post, make a title that is also related to your theme and should contain your keyword. Make sure that your posts also have a keyword density of about 3-5%. Make sure that you do not overdo the keyword stuffing in your post, else, it may be tagged as a spamming. If you were to use pictures, give it an appropriate title and filename with your keyword on it.

4. Strengthen your link campaign

With a blog, it is very easy to link up to other blogs and websites. What you can do is to find related websites that have the same theme as yours. Talk to the webmasters of these sites and as for a link exchange. You can use a keyword that points to the URL of your site. It will do a lot of good to your pagerank if you linked up with a website with a high PR.

5. Post regularly

Search engines love fresh and original content.  SEO Relies on it. If you do not want to be buried down the search engine results make it a point to post in your blog on a regular basis. This way, search engines will know what’s new in your website, which means a better chance of achieving a higher page rank and much improved SEO for your blog.

Five Ways on How to Get Quality Links for your Website

Five Ways on How to Get Quality Links for your Website

Starting a link building campaign for your website will not only increase your website’s traffic but it will also bring site popularity and heighten your page rank. A popular website with a high PR can mean lots of money for you. So if you are prepared for web fame, here are some ways on how you can get quality links for your website.

1. Create a quality website

A website that offers good content and information to its users will naturally get popular and obtain traffic. If you keep the quality of your site, not only will you attract visitors to your page, you can also get webmasters to visit your site and if it has good content, it can be referenced by their website thus increasing your link count.

2. Reciprocal links

You can also increase your links with reciprocal links. In simpler terms, this is a link exchange where a webmaster place a link to your website in his site and you in return will also put a link to his website. Make sure that you choose a high quality website that is at par with yours when you do a link exchange.

3. Inbound links

There are many ways on how you can get inbound links. You can search for people-run directories where you can submit your website link along with a short description of your site. Make sure that you choose the right category for your website in directories to attract targeted visitors to your site.

You can opt to place your links in free web directories or if you have the budget for it, place a link to paid directories that offer link placement for a fee. Paid directories usually have a high page rank.

4. Buy links

If you are serious about link building, you can buy links from websites with a high page rank. Outbound links are sold at a higher price and the higher the PR a website has- the steeper its price. Make sure that you get a related website where you can place your link. Links are sold in webmasters forums at varied prices and conditions.

You can also buy blog posts from websites that have relevance to yours. Webmasters usually allow you to place your own content or be a guest blogger on their blog and allow 1 to 3 links that directs to your website with your chosen keyword.

5. Distribute content

You can buy or write articles related to your website and distribute them to article directories. This will not only increase the relevancy of your site but also increase your link count and improve your page rank. Article directories allow its authors to include a website URL in their author box. You can take advantage of this and place your links here.

Articles in article directories can also be re-used by other webmasters as content. If your article is any good, you are sure to have a website or two put up your article on their site which means another free link for you.

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