Redesign! I did a complete redesign of this website here.
Local Search is really taking off these days, especially with the inception of Google Plus. Right now Google Plus is good for personal pages, but Google + for Business is right around the corner and will be a huge “plus” for local search.
In order to optimize your localization SEO for your business, you need to utilize keyword research. Your on-site optimization is based upon keyword research. Google Analytics is the industry standard for analyzing web keywords. The use of the keyword filter should help you to target the local used keywords for your small business. Keyword research is one of the most important SEO components for any business. It is this research which determines who is able to find your website and who is not and by what keyword are being searched for. If you neglect to incorporate important keywords then you lose targeted traffic. The less traffic you have the lower the opportunities for sales conversion.
When you use keyword research tools you will get national search volume information. However, in order to determine keywords for a local small business you do not need national level rankings. What you need is to help your company appeal to the local levels. This can be done with Google Places.
Use of Google Places:
Google places is referred to as virtual real estate for businesses that are listed in the top keyword searched spots. Small businesses can submit their site to Google Places, a virtual directory, for free. This is particularly useful for small businesses which are new or on a tight budget. Small business owners cannot afford to overlook the importance of using Google Places. The purpose of the directory is to connect local smart phone and internet users to local businesses near their area. With a smart phone, users can take advantage of the Google apps to find locations near them at any time. This is not only beneficial for the customer but for the local businesses. In order to take advantage of this, businesses must place their complete listing on Google Places, and enjoy the benefits reaped from it in terms of increased customers and profit.
The rise of the iPhone and Google Android smart phones, using Google Places has become one of the most popular means of marketing a small business. Out of all the daily online activity conducted via smart phones, nearly seventy five percent of it relates to local content on Google (comsore.com). Now, more than ever, small businesses should use the services provided with Google Places to increase their local customer base and draw attention to their company. Google Places is a viable tool for local marketing because it includes all of the same features that social customers need. There are demographics based upon geo-location, as well as reviews, recommendations, connected sharing, and mobile based marketing. Customers using social networks can even make recommendations to others on their network, which increases your small business. Whether you are a dry cleaners, dentist, or café, using Google Places means that people in your area and nearby can find your company instantly, review the pertinent information about the company, and then get directions to your doorstep.
As a free web marketing service, Google Places offers businesses an opportunity to describe their services and their products, including their hours of operation, their email address, phone number, address, and website. Small businesses can include photos and videos as well as customer views to enhance the Places page. When customers conduct localized search queries, Google Places pages appear at the top based upon category and location. They are generally accompanied by a red push pin which indicates the location of your business. From there users can click directly to the business website, read reviews, or read the Places page.
There are new tools offered to small businesses thanks to improvements on Google Places. Google places offers local maps which highlight the most popular places on the left hand side, which—if your business makes it to the top seven—is a very useful tool. It also puts local places listings above organic listings which help to increase your size and visibility. The listings with Google Places are more social than with organic listings because it leaps into the space for reviews and recommendations. It also ties directly to Google Maps and all of the related mobile applications for Google Maps which are used by potential customers.
I suggest digesting this infographic created by Mike Blumenthal.
How to set up a b2b local PPC Campaign in 9 short steps.
One very proficient, but costly way to gather new traffic to your website is to utilize a Pay Per Click ad campaign. When you take on more clients you may feel the need to cultivate a Business to Business (B2B) local Pay Per Click(PPC) Ad campaign. In order to do this you will need to familiarize yourself with Google AdWords and AdGroups. You will also need to understand keyword tools. Once you are familiar with these tools and know how to use them properly, you can begin the process of setting up your local PPC campaign. Let’s cover the step here on how properly set up a b2b local PPC Campaign in 9 short steps:
Step 1 – Account Structure Determination.
It is important that you understand the structure of your account. If you are selling products on your site then you should create a campaign for each feature. This means that if your company sells software products, you need to make sure that you have a campaign for photo editing software, image editing software, etc…Each campaign should have generic ad groups and ad groups for features which relate to the keyword.
Step 2 – Conducting Keyword Research:
There are many great tools which can be used to generate the best keywords. These include WordTracker, Keyword Discovery, and HitWise. There are pros and cons to each so no matter which one you select, you should compile the list of keywords and key phrases which directly relate to your business.
Step 3 – Set up your Campaign and set a Daily Budget
This means that you create a search network campaign to target your audience. You should ensure that you stay within your budget first and foremost and only work with what you can.
Step 4 – Build a Negative Keyword List
This means compiling a list of the keywords which you DO NOT WANT in your ads. Google no longer shows its negative keyword builder but that does not mean you should not do it. Sit down with a few work colleagues and make a list of the negative keywords. You can run search query reports through AdWords in order to determine negative keywords as well.
Step 5 – Create Your Ads
Your ads should call people to action while simultaneously describing your product or services in an honest and accurate manner. The descriptions should use strong words which offer a call to action. The ad should reflect upon your services and products in a manner that offers a positive review which integrates your keywords.
Step 6 – Start our New Campaign with Google Adwords Editor
You can select a template which best markets your campaign. You can copy the text from existing templates and divide your ad groups into themes. With the correct software, you can create the ad campaign and load it to Google AdWords.
Step 7 – Manually Create New Ads for Each One of your AdGroups in Google Adwords
You should create customized ads for every one of your AdGroups. You need to integrate the theme keyword in the ad title.
Step 8 – Expand your Keywords
Once you have reached this point you can copy your keywords and paste them into the keyword tool on AdWords and produce possible alternatives which you can use.
Step 9 – Monitor your Ads, Duplicate your Ads and Track your Ads
Enjoying your new success!
As a webmaster and writer, I love writing strange analogies. Correlating wine consumption and SEO tactics seem like a far off comparative subject, don’t they? I think that that my comparison, in this article between those two items of discussion will prove some matching points and you will find it interesting.
It can be said that keyword density and everyday wine consumption can be compared. Some doctors feel that daily red wine consumption can help in the
prevention of heart attacks and it can lower LDL or bad cholesterol. On the other hand, drinking too much red wine can also have detrimental effects as well. This
red wine and keyword-density analogy does apply to the use of keywords density in articles in the world of SEO or Search Engine Optimization. Websites that take Search Engine Optimization very serious will support this analogy. Website page rank has a direct reflection of search engine results and how well they are linked with proper keywords. In order to be successful, the proper use of keywords or keyword phrases that is relevant to the products and services that these websites offer. Therefore, many inexperienced webmasters, that think they know SEO, are
convinced that the more they use the keywords in their articles, the higher the level of SEO will be provided in those particular articles and ultimately delivering better page rank. However, it doesn’t really work that easy. Like the analogy of drinking red wine, if there are too many keywords on the articles, the articles will get receive SERP penalties as they are considered overuse or spam like in nature. Hence, there has to be the proper proportionate use if keyword density on articles that are considered well written articles. The culminating use of keywords in the proper portion is achieving a balanced density, which means the number of repetitive keyword uses should be balanced with the amount of words in the articles.
Calculations for Keywords vs. Keyword Phrases
The calculation of keyword density and keyword phrases is very similar, in fact. The main difference lay between humans and software. The thing (or person) who analyzes the relation between keywords and user queries is really a search engine, not a human being. In order to get the proper keyword density, the percentage should not be more than 5% of the total words written using your keywords. Based on the advice of some highly regarded search engine optimization experts, the ideal percentage of keywords density is only 2%-3%. So, if you would like to use keywords, you have to calculate the density by dividing the number of particular repeating keyword with the entire sum of words in the article. For example if your article has 1000 words and you use a keyword 20 times, that would equal 2% and that is acceptable. If you use a keyword 100 times in that article that would equal 10% and that is way too high and unacceptable.
Keyword phrases are to be considered exactly the same way as keyword density and they are just calculated similarly but using the phrase instead of the actual word. For example, a “keyword” consisting of multiple terms, e.g. “wide screen monitor” should be considered an entire word in itself. It is the frequency of the phrase “wide screen monitor” within an article that determines the key phrase density.
In conclusion, all you need to know when writing an article just use common sense in how you are conveying the article and, at the same time, use the (key) words as how you would speak them to another person. Each search engine has its own equation formula to make a standard of density measurement. So, if Google has a certain keyword formula, Yahoo may be different. Most people target the most-used search engine, Google, though.