April 25, 2017

The Small Business Guide to Social Media Success

In order for your small business to be successful with social media, you need to ensure that your effective social media presence is not hindered by obstacles. The first step to social media success for your small business is utilizing your time wisely. Social marketing is often pushed to the bottom of the list for small business owners.

When you begin working on your social marketing you should integrate it into a daily routine. You do not need to participate in every single social network in order to have a strong presence in social media networks. It does mean, however, that you select the mediums which best appeal to your target audience. If you have a retail store which needs to show photos, then Facebook would be the ideal social network, rather than a professional referral company which would use LinkedIn.

The second step to social media success for your small business is to converse, not sell. You want your followers, friends, etc… to be engaged. Social media is not meant to be one-way advertising. Pushy sales messages are not meant for social media. Here is where you begin conversations and build relationships, especially as a small business owner. Once you have your niche, you should raise awareness to your company brand by offering insightful content which stimulates customers.

The third step to social media success for your small business is to consider your budget. There are many costs associated with social media use, time being the biggest. If you hire help it can be costly but it might be worth the investment to outsource social media duties to a freelancer rather than hiring a full time employee.

There are many costs associated with social media use, time being the biggest.

The fourth step to social media success for your small business is to be more than a brand. While branding your company is important, you want to be more than a corporate brand. As a small business you need to be a person too. The audience which supports your social media wants to know the people behind the company name. You need to show audiences what makes your company unique and why and how they are able to identify with your products or services.

As a small business owner, it is important to cultivate your business through social media. Here you can better learn what customers think, what they like, don’t like, and with that knowledge you can offer services and products which better appeal to customers. By doing this you can earn higher levels of loyal customers while also improving your SEO strategy. In order to keep your ranks high and your customers loyal you need to maintain authenticity, consistency, and responsiveness.

Your access to potential customers is greatly increased by the use of social media. No longer are you limited to in-store promotions, paid advertising, and word-of-mouth referrals. You can link customers who might be interested directly to your keywords, active discussions, profiles and interests. By placing links to your website on your social media profile, links to your articles, and links to your YouTube videos or blogs, you can increase the number of the backlinks to your site and enhance your search engine rank.

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