3Multimedia.com

  • About
  • Portfolio
  • Reviews
  • Free Quote
  • Contact Me



  • Home
  • Blog
  • Design Process
  • Search Engine Optimization
  • eCommerce
  • Tutorials
  • Why Us?

3 Steps to Monitor Your Website’s SEO Health

September 23, 2011 By Tony

Monitoring the health of your website SEO(search engine optimization) can be done in a few short steps. These steps are all interrelated and made simpler by online tools from locations such as Google.

Step One: Manage Your Keywords:
In order to manage your keywords you need to select a few optimum keywords which are best suited for your niche. It is better to select between one and three main keywords which can be integrated throughout your website content. Keywords rich content is the answer to your blog’s health.  If you use more keywords than that they should be incorporated as secondary keywords. No longer can your website be sustained through keyword stuffing. No, more than ever, it is imperative to your SEO health that you follow a strict rule for keyword integration. Your content needs to be of the highest quality. If your site doesn’t engage the  reader with viable information then search engines will take note and you will receive poor ratings and worse than that, no redership. Your information, big or small, should always be concise and not full of fluff, and easily digested by the reader. Readers want to gain answers to their questions quickly and know that your company can help them. This step goes hand in hand with step two.

Keywords rich content is the answer to your blog’s health.

Step Two: Manage Your Content:
The second step is to manage your content. This means that when you create content you use your main keyword in the title as well as the sub-heading. However the main keyword should be used exactly, not changed even slightly. The keywords should then be tactfully placed in the first sentence of the first paragraph. After this you can monitor the health of your website’s SEO by verifying that any and all content posted on your site integrates the keywords at least once per paragraph in the body of your content. When you reach your conclusion, the keyword needs to be placed once in the conclusion.

If the content you are writing is for another site, such as an article directory, then you can utilize backlinks. The best way to utilize backlinks in this manner is to place the link to a keyword throughout the text, rather than placing the link at the end of the content. This goes hand in hand with the third and final step.

Step One: Manage Your Inbound Links:
The third step is to manage your inbound links. In order to manage your inbound links you need to first verify the current health of your website’s SEO. This can be done using Google Analytical tools or through Open Site Explorer. These sites will show you a pie chart break down of from where your inbound links are coming. It will designate them based on categories and show you percentages. This will also include “no follow” links which are good in terms of generating traffic but bad in terms of advancing your search engine rank. You want to be sure to verify the current state of your SEO health for inbound links before you move on to fix the problem and make the inbound link quality and quantity better.

By tactfully improving your inbound link quality, you will naturally improve the content for your site, where the content is posted, and which keywords are integrated into the content.

Filed Under: backlinks, Keywords, Search Engine Optimization Tagged With: Keyword management, Search Engine Optimization, SEO, website health

Backlinks, Good vs. Evil – The True Breakdown

September 19, 2011 By Tony

Backlinks are an effective subsidiary of search engine optimization techniques which should be integrated into your complete SEO plan. By increasing our quality of backlinks, it should increase the traffic to your site through an increase in your search engine results. It is true that ninety nine percent of internet users will only scroll through the first page of search engine results which means that only the top ten sites will benefit from SEO. There are now many popular SEO techniques used to increase a company’s rank and better reach customers. One of those is backlinks.

Backlinks are considered incoming links to your website. When a visitor clicks on a link which takes them back to your website that is considered a backlink.

These can be very useful because they primarily provide easy access to your site. If a backlink is located on a non-competitive website such as a directory site, then it can easily increase your web traffic. Search engine algorithms utilize the number of backlinks to your website as part of your website’s relevancy. Backlinks are like a vote of approval from other sites. The more backlinks you have the more relevant your site and the

content therein. The higher your relevance the better your search engine page rank, primarily Google page rank. If the link is placed with content it is better. If the link is placed on its own without other links present, that is a quality backlink and it is better for search engine page ranks.

Because backlinks provide an easy and effective manner for directing traffic to a site, people have discovered ways to cheat or “game” the system and get higher ranks for their pages. These algorithms can be distinguished and when caught, the website content providers are punished. This can mean your site is removed from the search engines entirely, thus limiting your revenue. This will happen in Google, if you try to “game” Google.

If you try to “game” Google, they would most likely remove your site from the SERPS.

The key to benefiting from backlinks is to differentiate between the good and bad kinds. You always want to incorporate good backlinks. There are times when having bad reviews still help because at least they are reviews, but that rule does not apply to bad backlinks. Bad backlinks can result in your site being removed from search engines. Bad backlinks are the result of cheating the SEO system to increase your rank faster. One way to define “bad backlinks” it so describe it as buying massive amounts of backlinks or by posting too many links which are not relevant, or using linking software which then marks your website as spam.

Good backlinks will provide links on other websites which point to yours. In order to utilize good backlinks you should link on a site which already has a high page rank. You should also link on a page which lacks other links. If there are too many other links it can be marked as spam and will not catch the attention of internet users. As an example, if site A has a backlink to site B and site A is in the same marketing affliation(Site A sells car parts and site B sells spark plugs), then that is a quality backlink. You also want to link within the content of the page instead of on the sidebars or on the footer. If you can integrate the website into the content on the other website it is best. You also want to link from a relevant website.

Filed Under: backlinks, Blogging, Keywords, News, Social Marketing, Social Media Tagged With: backlinks, marketing affliation, Social marketing, Social Media

The Proper Use of Keyword Density in Articles

September 15, 2011 By Tony

As a webmaster and writer, I love writing strange analogies. Correlating wine consumption and SEO tactics seem like a far off comparative subject, don’t they?  I think that that my comparison, in this article between those two items of discussion will prove some matching points and you will find it interesting.

It can be said that keyword density and everyday wine consumption can be compared. Some doctors feel that daily red wine consumption can help in the

prevention of heart attacks and it can lower LDL or bad cholesterol. On the other hand, drinking too much red wine can also have detrimental effects as well. This

red wine and keyword-density analogy does apply to the use of keywords density in articles in the world of SEO or Search Engine Optimization. Websites that take Search Engine Optimization very serious will support this analogy. Website page rank has a direct reflection of search engine results and how well they are linked with proper keywords. In order to be successful, the proper use of keywords or keyword phrases that is relevant to the products and services that these websites offer. Therefore, many inexperienced webmasters, that think they know SEO, are

convinced that the more they use the keywords in their articles, the higher the level of SEO will be provided in those particular articles and ultimately delivering better page rank. However, it doesn’t really work that easy. Like the analogy of drinking red wine, if there are too many keywords on the articles, the articles will get receive SERP penalties as they are considered overuse or spam like in nature. Hence, there has to be the proper proportionate use if keyword density on articles that are considered well written articles.  The culminating use of keywords in the proper portion is achieving a balanced density, which means the number of repetitive keyword uses should be balanced with the amount of words in the articles.

Calculations for Keywords vs. Keyword Phrases

The calculation of keyword density and keyword phrases is very similar, in fact.  The main difference lay between humans and software. The thing (or person) who analyzes the relation between keywords and user queries is really a search engine, not a human being. In order to get the proper keyword density, the percentage should not be more than 5% of the total words written using your keywords. Based on the advice of some highly regarded search engine optimization experts, the ideal percentage of keywords density is only 2%-3%. So, if you would like to use keywords, you have to calculate the density by dividing the number of particular repeating keyword with the entire sum of words in the article.   For example if your article has 1000 words and you use a keyword 20 times, that would equal 2% and that is acceptable. If you use a keyword 100 times in that article that would equal 10% and that is way too high and unacceptable.

Keyword phrases are to be considered exactly the same way as keyword density and they are just calculated similarly but using the phrase instead of the actual word.  For example, a “keyword” consisting of multiple terms, e.g. “wide screen monitor” should be considered an entire word in itself. It is the frequency of the phrase “wide screen monitor” within an article that determines the key phrase density.

In conclusion, all you need to know when writing an article just use common sense in how you are conveying the article and, at the same time, use the (key) words as how you would speak them to another person.  Each search engine has its own equation formula to make a standard of density measurement. So, if Google has a certain keyword formula, Yahoo may be different. Most people target the most-used search engine, Google, though.

Filed Under: Blogging, Featured, Keywords, News, Search Engine Optimization Tagged With: keyword density, keywords, Search Engine Optimization, SEO

  • « Previous Page
  • 1
  • 2
Contact Tony, Click here


Request a Quote

Recent Posts

  • Redlines
  • Site Design: Edison High School’s Academy of Sustainability & Engineering
  • Site Design: Edison High School Foundation
  • Site Design: Edison High School Hall of Fame
  • Site Design: Edison High School Football Website

Client Design Gallery


Follow Us-Twitter

Fan Us-Facebook

  • Home
  • Blog
  • Design Process
  • Search Engine Optimization
  • eCommerce
  • Tutorials
  • Why Us?

3MultiMedia – Tony Eden

A digital agency on a mission to help small and medium businesses with their online presence. I work from my California Office to take your ideas and turn them into a digital online design for you.
Contact me

Services

  • About Me
  • Web Design Process
  • Testimonials
  • eCommerce

Social Media

RSS
Facebook
Twitter
LINKEDIN
INSTAGRAM

Copyright © 2022 · 3MultiMedia.com - Tony Eden · Designed on the Awesome WordPress Platform