On-page optimization Guidelines for Writing SEO Friendly Content
FOR Hotshot SEO, writing excellent quality content and expecting Google to list it on the first page of the search results is just not enough. We need to consider some technical aspects and adjust some elements and work in a smart way. The secret is comprised by on-site SEO and off-site SEO, two branches of search engine optimization. Off-page optimization holds around 90% of web page rankings, but on-page optimization still has its role in the ranking power. They guidelines for on-page SEO will be explained further in this article.
Title Tag: The Title tag is very important in obtaining great SEO. It is one of the most important things in on-page optimization.
The reason is because the title tag represents the first communication between the webmasters and search engines. It is the channel that allows search engine robots to find what a web page is all about. To write a compelling page titles, you need to place the keywords within the first visible 65 characters and finish it with the name of your website or your brand.By doing this, you have started to build relevancy of your website, so that the search engine Bot will be able to know the key terms of your website. To express the association better, you can place the pipe symbol between the page title and the site name. You have to remember that getting listed in the first position of search results is only half of the mission. The other half is how to make people click the link and visit your website.
Keywords Density: Many people wonder the proper percentage that they should put within articles.
Keyword density is not really an important thing. However, you can consider putting the keyword in the beginning and the end of your paragraph. The suggested amount of keyword is 4%. There is other relevancy metric called LSI terms that Google use. LSI terms are group of words that are associated with the same contexts.
Meta Keywords and Description: You should use keywords and LSI words in your content, and keep them at around 7 to 9.
A description tag should contain the further explanations of the things in the title. Try to mention some details about the benefits offered by the web page. It is not a good idea to fill it up with the Meta keywords because that will let your competitor to know your targeted keywords.
You should make your contents well structured using Headers from H1 to H4. You must not use more than one H2, two H2, two H3, and one H4.
Keywords: Put your keywords in H1, but be careful because the header tag is very spam sensitive.
You should emphasize your target key terms using Bold or Italics. Using one per article is enough. One other thing that you should do is to put meta-image tags for the relevant pictures that you put on your web page. One great wordpress plugin is the All-in-one-SEO pack. It offers great SEO capabilities and a unique way for allowing you to tweak your page’s SEO.