January 21, 2018

How Outdated SEO Tactics Hurt Your Website’s SEO

SEO is one of the most important components of any online success. If you have a website then you know that SEO tactics have changed quickly over time with very large leaps and bounds. Things which might be useful one day are suddenly outdated the next. Understanding a complete guideline to SEO is challenging because the rules are constantly changing. New features ware being added and old features are being removed.

No longer can you simply build a website and get top rankings through metatags and keywords. There are many tactics now which are outdated and will ruin your website’s SEO. The first is keyword stuffing. Stuffing tons of keywords into your keyword metatag is useless. Using keyword metatags at all is an outdated SEO tactic. The algorithms used by search engines have become more complex which means that they search for content rather than just keywords. The keywords need to be tactfully integrated into the header, body, title tags, footer, and sub headings.

The second outdated SEO tactic is blog comment spamming. Webmasters might leave comments in online forums which link to their website but this is now considered spam. Google will see which links are posted in online communities or forums and will not give you credit for that link popularity. It is better to post well written comments and blogs with the links instead of spamming.

The third outdated SEO tactic is search engine submission. Many people used to provide services for submitting things to search engines. Today that service is dead. Create unique content and get links instead. Use social media accounts to link to your website. Search engines are recognizing the usefulness and authority offered by social networks.

The fourth outdated SEO tactic is meta tag optimization. Meta tags once played a large role in determining your page rank but not anymore. Search engines no longer notice them. Google has stated on record that they do not pay attention to meta keywords tag. Therefore, stuffing your content should no longer happen. Instead you can use tag and category systems to label and organize the content on your website. If you actively tag your pages and posts in an effective manner you can enjoy better usability, functionality, and search-ability.

The fifth outdated SEO tactic is link exchange. Exchanging links was once a popular method of building your websites’ links but no longer. Reciprocal link exchange was fine in moderation, but interlinking in order to increase your popularity is. When website owners actively engage in schemes to increase their link exchange and influence their rankings, Google will take notice and the website owner will be punished. Instead of this tactic, try to get active testimonials and reviews from vendors with whom you work. This is a favorable method of getting links to your website. Along the same lines, link buying is another outdated tactic. Link buying is when you buy links from websites in order to improve your search engine rank. This includes paying for reviews and using a link brokering service. Both are now frowned upon and can severely hurt your SEO.

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