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How to Setup Google+ Brand Page for Your WordPress Site

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We wanted to take some time to show you How to Setup Google+ Brand Page for Your WordPress Site.  Since we have many WordPress sites, doing a setup of Google+ Business Pages for your WordPress site is something we wanted to show you now.  Getting your WordPress site out on Google+ Pages, can be important.

On November 7th, 2011 Google+ announced Google+ Pages for Brands and Businesses are finally online.  As it looks, there are thousands of branded pages popping up on Google+ with many brands and businesses setting up their Google Plus Pages. Currently, Google+ does not offer the ability to have “vanity urls” so you will have to just hold off on that for now.  Here is our Google+ Url: https://plus.google.com/u/0/b/112859378018893254813/ so make sure you add us to your circles.

Google+ for Business Marketing, wanted to take the time to give you a step by step tutorial on how to setup your Google Plus Brand Page for your WordPress Site.

How to Setup Google+ Brand Page for Your WordPress Site:

Step 1 (Getting Started):

  • To get started, you will need to be logged into your Google Account. If you don’t have one, get one here.
  • Go to Google+ Business. You’ll find a nice multimedia nifty video that you can watch with some info.

 

Step 2 (Pick a Category):

Select a category that best fits your page, business or company. The categories are as follows:

  • Local Business or Place (storefronts, stores, restaurants, places,or services)
  • Product or Brand (electronics, brand names, or individual products)
  • Company, Institution, or Organization (companies, institutions, organizations, non-profit organizations)
  • Arts, Entertainments or Sports (films, TV, music, books, sports, shows)
  • Other (if your business doesn’t fit into another category, use this category)

 

Step 3: Add Your Information

  • Entering your business or brand name and website.
  • Select an additional category that best suits your business.
  • The sub-categories will change if you choose a different main category.
  • Select who can view your Google+ profile. The default is any Google user, or you can restrict this to 18 and older or 21 and older.

 

Step 4. Add your Tag Line and your Photo

  • Add photo (this could be your company logo)
  • Tagline: Summarize your business in 10 words or less

 

Step 5: Get the Word Out

  • Great Step here! Google offers you the ability to tell your personal Google+ circles about your new business page.

 

Finished Google+ Business Page(Example):

  • Here’s your Google+ Branded Business Page!

 

Extra Steps: Edit your Profile

  • To further customization, you can edit your profile

 

Extra Steps: Completed Page with a Customized Banner Image Ribbon

 

How Outdated SEO Tactics Hurt Your Website’s SEO

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SEO is one of the most important components of any online success. If you have a website then you know that SEO tactics have changed quickly over time with very large leaps and bounds. Things which might be useful one day are suddenly outdated the next. Understanding a complete guideline to SEO is challenging because the rules are constantly changing. New features ware being added and old features are being removed.

No longer can you simply build a website and get top rankings through metatags and keywords. There are many tactics now which are outdated and will ruin your website’s SEO. The first is keyword stuffing. Stuffing tons of keywords into your keyword metatag is useless. Using keyword metatags at all is an outdated SEO tactic. The algorithms used by search engines have become more complex which means that they search for content rather than just keywords. The keywords need to be tactfully integrated into the header, body, title tags, footer, and sub headings.

The second outdated SEO tactic is blog comment spamming. Webmasters might leave comments in online forums which link to their website but this is now considered spam. Google will see which links are posted in online communities or forums and will not give you credit for that link popularity. It is better to post well written comments and blogs with the links instead of spamming.

The third outdated SEO tactic is search engine submission. Many people used to provide services for submitting things to search engines. Today that service is dead. Create unique content and get links instead. Use social media accounts to link to your website. Search engines are recognizing the usefulness and authority offered by social networks.

The fourth outdated SEO tactic is meta tag optimization. Meta tags once played a large role in determining your page rank but not anymore. Search engines no longer notice them. Google has stated on record that they do not pay attention to meta keywords tag. Therefore, stuffing your content should no longer happen. Instead you can use tag and category systems to label and organize the content on your website. If you actively tag your pages and posts in an effective manner you can enjoy better usability, functionality, and search-ability.

The fifth outdated SEO tactic is link exchange. Exchanging links was once a popular method of building your websites’ links but no longer. Reciprocal link exchange was fine in moderation, but interlinking in order to increase your popularity is. When website owners actively engage in schemes to increase their link exchange and influence their rankings, Google will take notice and the website owner will be punished. Instead of this tactic, try to get active testimonials and reviews from vendors with whom you work. This is a favorable method of getting links to your website. Along the same lines, link buying is another outdated tactic. Link buying is when you buy links from websites in order to improve your search engine rank. This includes paying for reviews and using a link brokering service. Both are now frowned upon and can severely hurt your SEO.

Why Valid HTML (XHTML) is important to SEO

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Why Valid HTML (XHTML) is important to SEO

What are do many webmaster write non valid HTML?  HTML or “hypertext Markup Language”, is vastly misused and written poorly Valid HTMLthroughout the web.  HTML is what the world wide web is made of and should be taken much more seriously. The validity of the HTML coding or programming is a very important.  But, you ask why is that important?  Most web pages are written in HTML or HTML is produced once a database query is asking for a page to be built on the fly .  Just like any other language on the planet, HTML has its own syntax, vocabulary, and grammar.  In other words, it needs to be readable by another computer and that very same computer will need to display it properly. Every online document written in HTML is supposed to follow these rules. In the natural progression of today’s internet, programming languages have long been perceived by the mainstream programmers as a “natural art” for designing websites and other web applications.  In the early days of the web, it was all text based and not graphical at all.  Once graphical user interfaces came to light on the web, so did HTML.

What is valid HTML code?

Valid HTML code is simply said programming code that is built in accordance with Web standards, and provides one of the most reliable guarantee that future Web platforms will handle it as designed. Validation is one of the simplest ways to check whether a page is up to snuff to today’s standards.

Why Web professionals choose to validate for Valid HTML?

  • Valid HTML allows for greater accessibility, cross-browser compatibility, and can even possibly help your search engine rankings.
  • When a search engine like Google crawls your site with it’s search bots, it has to parse the HTML code of your web site to find the actual relevant content to what you’re writing about. If your HTML code contains errors and is NOT valid HTML, search engines might not be able to find everything on the page.
  • Search engine crawler programs obey the HTML standard. A non compliant site makes it extremely difficult to crawl or index your site if it the coding or programming is NOT compliant to the HTML standards set today.  While on your site, if the search engine locates an error in HTML, it may simply cease the crawling of your site just because of the error.

Although most major search engines can deal with minor errors in HTML code, a single missing bracket in your HTML code can be the reason if your web page cannot be found in search engines.

There are many uses for coding or programming your website(s) to be HTML valid or HTML compliant.

  • Professional webmasters use validation as a debugging tool
  • Professional webmasters use validation as a future-proof quality check
  • Professional webmasters use validation to cross check their coding or programming skills.  It’s is one of the simplest ways to check whether a page is built in accordance with Web standards, and provides one of the most reliable guarantee that future Web platforms will handle it as designed.
  • Professional webmasters use validation to eases maintenance
  • Professional webmasters use validation to help teach good practices
  • Validation is a sign of professionalism

Imagine telling a friend who has never been to your house and telling them directions on how to come over for a party.  You start to give them some directions based off a map but halfway through you start speaking in nonsense and gibberish. The friends wouldn’t have much luck in finding your house, would they?  The same is true for websites that are broken and have invalid HTML.  Valid HTML is one of the most important aspects of Search engine optimization.

Improving Website Rankings with Search Engines

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Improving Website Rankings on Search Engine (s)

Many webmasters are spending a lot of time trying to find a way to improve the rankings of their websites without “gaming” or “tricking” Google. With the number of websites, online businesses blogs, e-shops, articles, and social networks on the web increasing each day, webmasters and content generating people are facing a stiff competition to get their websites to grab some of the market share for their websites, online businesses blogs, e-shops, articles, and social networks.

When internet surfers cruise the web, people are unlikely to check the 4th or 5th page of the SERP (search engine result page) on search engines when they are searching for something It is very influential for webmasters to have their websites listed on the top positions in order to get “organic” search engine directed traffic.

There are so many methods that you can utilize online to “Perk Up” your website’s search engine rankings. You can use SEO (search engine optimization) or PPC (Pay per click) ads. However, these methods may not be suitable for every webmaster.

I’ll now list out some examples that will help in some basic ideas on increasing visibility for your websites, online businesses blogs, e-shops, articles, and social networks for search engine ranking increase.

  • SEO (search engine optimization)

    • If you search hard enough, ironically,  you will find 10,000 different ways to improve your SEO (search engine optimization). You will find a ton of ways to get more information about SEO methods on the web, but it is hard to find the ideas that provide the important details on how to really improve rankings. An internet newbie often confused by so many theories that he/she found, and some theories even work against each other. It is important to understand the fact that SEO can actually harm the business if not being done correctly. If you are in the practice of trying to “game” Google, you could be delisted or deranked from their SERP (search engine result pages). One of the solutions that you can do for SEO is to use the service of an SEO specialty company. The problem is, using the service of an SEO company is generally expensive, and you have to make a long term commitment so that you will end up spending even more money before you can get the results you are looking for.

  • PPC (Pay per click) ad Campaign

    • Basically, a Pay per click (PPC) campaign is an Internet advertising model used on website’s around the world, where advertisers pay the advertisement host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system. PPC campaigns are displayed within SERPs. You have to pay for every click that somebody do on your ad even if the click does not result in a sale so that you might end up spending a lot of money without getting the expected results. You may get traffic but very few conversions from those clicks.  For example, if you bid 50 cents for each click and your ad get 100 clicks a day, you would have to pay $50 a day.  There is a very relevant chance that you won’t make any sales (conversions from clicks) for that day. The $50 that you spent that day will end up being a total waste. Another huge disadvantage of using PPC is that once you have spent your limit for that day, your advertisement ends up NOT showing up anymore.  It will only keep working if you keep spending the money and if you don’t, the ad disappears. When you are out of money to spend on advertising, the PPC campaign will stop while you haven’t done anything that can improve the value of your brand at all.

    What to Do to Improve Rankings (10 steps)

    • Publish new UNIQUE Articles
    • Try to find competitive keywords that your competition isn’t using
    • Learn from your competitors
    • Make sure each page on your site has cross links to other pages on your site
    • Try to include a few outbound links to high ranking sites
    • Use Google sitemaps to it’s fullest
    • Get invlovlved with communities, get the word out about your sites(s)
    • Spell check your content
    • Have keywords in your head section of  your site
    • Valid XHTML or valid HTML

  • You don’t have to worry because there is a tool that can help you to get your website listed on at least the first three pages of Google’s SERP. You can use the advantage of Web 2.0 to rank well in most search engines. You can also use the power of video in order to boost the search engine ranking of your website. Almost all aspects of SEO (search engine optimization) can be handled using this innovative tool from link building to article marketing.

Optimizing an Individual Webpage for SEO

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Optimizing an Individual Webpage for SEO

To be able to make it to the first page of Google and other search engines, you should be able to know how to optimize your webpage. Your webpage should be prepared once search engines look in to your website. The preparation that your website need is termed as Search Engine Optimization or SEO.Search Engine Optimization (seo)

You can easily begin optimizing your website’s SEO with these easy simple steps:

  • Integrate SEO in your web design

    • In the first stages of web creation, you should already implement SEO. This means that you should keep in mind to put keywords in meta tags and titles of your webpage. Your domain is also an important part of SEO. Choose a domain name that include the keyword of your choice and you are sure to get presence in search engine results.
  • Create unique pages
    • Each of your webpage should be unique and different from one another. Search engine loves original and fresh content so make sure that you update your site every so often with new and unique content. Each webpage should also be optimized with keyword rich titles, tags and content body.
  • Create content for users
    • Although you should be aware of search engine algorithm and optimize your website for search engines, keep in mind that you are offering content and information to real individuals. Create a professional and readable content for your visitors. Unprofessional websites with poor content are stricken as bad sites by search engines and may be over passed by search engines.
  • Using keywords
    • Keywords are very vital in search engine optimization. For each of your web page, it will be a good idea to focus on a single keyword. You can go for a different related keyword on the next page and so on. For example, you can use ‘vegetable gardening’ on page one and optimize the keyword ‘Japanese gardening’ on page two. Avoid redundancy and make sure that your content does not in any way look spammy.

Your keywords should be strategically placed in your web page including in the page title, body, meta tags, headings, links, bullets and images.

  • Focus on quality content
    • If you want to have a high page rank, give attention to your content. You should be able to provide high quality articles and content to your visitors. Search engines do not give much credit to a nicely designed website in terms of graphics but they give more consideration to the content you are providing your visitors. Post on a daily basis if you can and make sure that you offer unique content. Duplicate content are not read by search engines and can possibly get your website penalized.

Keeping the above tips in mind will not only keep your readers happy but will also give you visibility by increasing your page rank and SEO. With a high page rank, you can assure more traffic to your site which you can easily monetize in to big profits. You will not reach page one over night but with enough patience and hard work, you are sure to harvest the fruit of your labor regarding SEO.

3MultiMedia – Tony Eden

A digital agency on a mission to help small and medium businesses with their online presence. I work from my California Office to take your ideas and turn them into a digital online design for you.
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