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How Duplicate Content Can Kill Your Website’s SEO

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Many people and businesses type websites think that they can increase their search engine rankings or obtain multiple listings by providing multiple copies of the same page or similar copies of the same page because the presence of keywords is higher. Therefore, it’s important to keep in mind that duplicate content can be a silent killer and be detrimental to your website. Search engines, as Google, want and need fresh, new, unique relevant content on every page. Many websites, blogs and companies do not realize that having duplicate content means they could face a loss in traffic and SEO will ultimately suffer, especially new website marketers.

Duplicate Content = The Silent Website Killer

Google seeks to bring results that are based on relevant keywords. When you see multiple pages which have the same content, it means that content was taken(or stolen) from someone else’s site. This results in search engines being unable to differentiate between which site holds the authority to the copy. This is a large problem if many people start to link many versions of the same copy. Google Webmaster Tools will help you to diagnose whether or not your site has duplicate content, as well as Copyscape.com.

It is common to see two forms of duplicate content on sites today:

  1. Identically written pages which are listed on different websites. In simplistic terms, this means that the same article or blog post is listed on two different websites. This is considered to be duplicate and therefore considered unacceptable in Google’s eyes. This is a problem for associated sites which have the same or similar look and feel to them. With identical content, they are at a high risk for being marked as spam.
  2. Scraping (also called Web harvesting or Web data extraction) is a technique of extracting information(or text) from websites. It simply means that you are using a program to remove the text from one website and place it on yours. The biggest problems associated with duplicate content are that search engines are unable to identify which version or versions should be ranked for query results. Search engines also do not know which of the version or versions should be included or excluded from their indexes. Another major issue with duplicate, scraped content is that the search engines do not know whether they should direct the link metrics to a single page or keep the link metrics separated between the multiple versions.

When search engine robots crawl through a website, they will read, store and sort the information found in their database. After this, the robots will compare the findings on one with information already contained in the database. Using multiple factors, including the overall relevancy score related to the particular website, the search bot will determine which content is duplicate content. It will then filter out the pages which qualify as spam or the websites which qualify as spam. If your pages are not spam but they still contain enough similar content to be considered as such, they still run of the risk of being regarded as spam.

Many popular sites have been caught scraping content from other websites for the purpose of increasing their SEO, which happens at the expense of the other sites which already contain the information. Larger websites, which scrape content and post duplicate content for the purpose of SEO rankings, will outrank smaller websites and blogs, which leaves the smaller sites marked as spam. Google works very hard to ensure that duplicate content does not exist.

Buying Backlinks Can Produce Positive AND Negative Results

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Backlinks are links from one site that point back to your website. They can be posted in forum discussions or an affiliate website. Typically when you buy Backlinks the link to your website is posted on a related website in exchange for their link being posted on your website. This is a form of affiliate marketing which can generate better SEO results for your company. When you buy Backlinks you can produce negative and positive results easily. Buying Backlinks can increase the number of backlinks to your site which than increases your search engine rank, but if you are not careful, it can result in your site being removed completely from search engines instead of being increased.  Links on Google Plus will also help your site immensely!

Understanding how buying backlinks can produce positive and negative results is an imperative part of your SEO success.

Google and Yahoo both rank your website in terms of the quantity and quality of the backlinks which direct to your website. The quality of the backlinks is determined by how relevant the other sites are to your site and where the link is placed as on the page. When you buy backlinks it is important that you avoid buying in mass because this might not contain sites relevant to your company.

Understanding how buying backlinks can produce positive and negative results is an imperative part of your SEO success. Good backlinks are links which include anchor text. This means that the text can be seen in the hyperlink. This uses relevant keywords in order to increase your rank among the search engines. Other good backlinks include links to and from websites which already have authority. This means sites which already have trust of search engines such as authority websites like Amazon.com. Having backlinks from here can greatly increase your rank among search engines. Another form of good backlinks is when you link one useful website to another. For this, the sites should be relevant to one another. When you have forum signature linking, it means a discussion forum placed outbound links to relevant websites such as yours. This is a great example of good backlinks.

Bad backlinks present themselves in one of two forms. The first form is follow. This means it takes you somewhere. No-follow means it leads you no where. No-follow backlinks will considerably harm your search engine rankings. It is imperative that your links always lead somewhere. Other forms of bad backlinks include link spamming. This occurs when you add as many links as you whether or not they are relevant to your website. Sybill linking takes place when you establish a handful of websites under different domain names and then you link all of those together to try and trick search engines into giving you a higher rank. Using linking software to create many link connections and speed up your SEO process is another form of bad backlinks. These do not create links relevant to your site which then results in the links being marked as spam. If you use bad backlinks your site might get removed from search engines which will damage your business. If you do use backlinks it is important that you seek out good backlinks as a part of your complete SEO strategy.

The Best way to Manage Inbound Link Quantity and Quality

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Making sure that my clients’ websites have their fair share of inbound links is a challenge, but even more of a challenge is monitoring the quality of those links is becoming a task that only a person with 80 fingers can manage. As a business owner and your online presence is important to your business, it is imperative that you manage your inbound link quality and quantity. The problem lies in determining how much time to spend on inbound links. These links come from other sites back to your page. They are referred to as incoming links, back links, inlinks, and inward links. Caring about the quality and quantity of inbound links is important because it is an imperative manner in which your website is found online. Our article Backlinks, Good vs. Evil – The True Breakdown, showcases the good and evil in back links. In order to have your website found, you must rank high on search engines. In order to do this you must utilize SEO which includes inbound links. Inbound links have quickly become one of the biggest indicators of the quality of your website content. As such, inbound links are an important facet of keeping a high rank among search engine results.

This begins with getting links posted on relevant directories. But be cautious of using back-link repositories. Search engines are improving to notice when people are using link brokerage services or spamming their links all over the internet and website owners are being penalized. Those sites which are found to have these spam links receive a low quality rank. The more low-quality ranks you have the lower your site will rate overall.

In order to improve your rank and manage your inbound links you want to make sure that they are relevant links and are engaging. They should be integrated into keywords inside of high quality content rather than merely posted at the end of an article en masse with many other links. The quality of the link should come naturally to your site through compelling service, thus offering a unique service to customers.

You can better manage your inbound links by posting them into quality blogs or presentations upon which people can share or comment. Building high quality inbound links includes links from search engines, links from referring sites, and links from direct traffic. Prior to searching for inbound links you want to determine where your site stands with tools like Open Site Explorer or Site Explorer. You can also utilize Google Analytics to produce a comprehensive view of your inbound link quality over the past six months. You can verify “nofollow” links which are active inbound links which are not noticed by search engines. “nofollow” links will bring traffic to your site when people click on the links but they will not help your search engine rank. These are generally links included in blog comments where the owner of the site has not allowed you to include a link with your comment. This essentially means the owner of the website is not vouching for your link.

You can monitor good inbound links by posting only through good sources. These include things such as writing guest articles for other publications, or writing blog posts. These will both have a brief bio and link to your website. Other good inbound link sources include directories, online news release and article sites, vendors, suppliers, business allies, and sponsorships, charities, and associations. Another great location for inbound links includes social networks.

Backlinks, Good vs. Evil – The True Breakdown

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Backlinks are an effective subsidiary of search engine optimization techniques which should be integrated into your complete SEO plan. By increasing our quality of backlinks, it should increase the traffic to your site through an increase in your search engine results. It is true that ninety nine percent of internet users will only scroll through the first page of search engine results which means that only the top ten sites will benefit from SEO. There are now many popular SEO techniques used to increase a company’s rank and better reach customers. One of those is backlinks.

Backlinks are considered incoming links to your website. When a visitor clicks on a link which takes them back to your website that is considered a backlink.

These can be very useful because they primarily provide easy access to your site. If a backlink is located on a non-competitive website such as a directory site, then it can easily increase your web traffic. Search engine algorithms utilize the number of backlinks to your website as part of your website’s relevancy. Backlinks are like a vote of approval from other sites. The more backlinks you have the more relevant your site and the

content therein. The higher your relevance the better your search engine page rank, primarily Google page rank. If the link is placed with content it is better. If the link is placed on its own without other links present, that is a quality backlink and it is better for search engine page ranks.

Because backlinks provide an easy and effective manner for directing traffic to a site, people have discovered ways to cheat or “game” the system and get higher ranks for their pages. These algorithms can be distinguished and when caught, the website content providers are punished. This can mean your site is removed from the search engines entirely, thus limiting your revenue. This will happen in Google, if you try to “game” Google.

If you try to “game” Google, they would most likely remove your site from the SERPS.

The key to benefiting from backlinks is to differentiate between the good and bad kinds. You always want to incorporate good backlinks. There are times when having bad reviews still help because at least they are reviews, but that rule does not apply to bad backlinks. Bad backlinks can result in your site being removed from search engines. Bad backlinks are the result of cheating the SEO system to increase your rank faster. One way to define “bad backlinks” it so describe it as buying massive amounts of backlinks or by posting too many links which are not relevant, or using linking software which then marks your website as spam.

Good backlinks will provide links on other websites which point to yours. In order to utilize good backlinks you should link on a site which already has a high page rank. You should also link on a page which lacks other links. If there are too many other links it can be marked as spam and will not catch the attention of internet users. As an example, if site A has a backlink to site B and site A is in the same marketing affliation(Site A sells car parts and site B sells spark plugs), then that is a quality backlink. You also want to link within the content of the page instead of on the sidebars or on the footer. If you can integrate the website into the content on the other website it is best. You also want to link from a relevant website.

3MultiMedia – Tony Eden

A digital agency on a mission to help small and medium businesses with their online presence. I work from my California Office to take your ideas and turn them into a digital online design for you.
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