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How Social Networks Affect Your Website’s SEO

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Social networks, such as Facebook, Google+ and Twitter have become one the most relevant aspects of building a respectable SEO (search engine optimization), good page rank or a social media promotion campaign.  Social media just isn’t simply another tool which connects clients to businesses. It’s a great tool to connect businesses to client as well.  Facebook Fan Pages for businesses is a great powerful tool that harnesses the power of Facebook’s members.  Google+ for Businesses is also on it’s way. Even though Google+ hasn’t announced that business pages or business profiles are allowed, many are trying to jump on the bad wagon of the power of Google in promoting their businesses with Google+.  There isn’t one social media platform that carries the utmost authority in terms of matching businesses with success. Facebook does a good job, but the question is how will Google Plus for Businesses handle it’s strength in allowing businesses to promote themselves online?  There are over 750 million users on social networking sites such as Facebook and Twitter. Google and Bing have recognized the power that these sites hold by linking your page rank directly with the authority your business has on these pages.  Google has announced that +1’s will be counted towards SEO, so this is big.

How will Google Plus for Businesses handle it’s strength in allowing businesses to promote themselves online?

Twitter is a crucial aspect of any successful business. In terms of reputation management, Twitter is one of the best tools businesses have. Using the @ and # symbol, businesses can directly contact customers to show that they care. In order to directly emulate link building, your company needs a good quality of Twitter followers, a large number of followers, and a large number of retweets and mentions.

In terms of the quantity of your followers, the more you have the better you can build your links. The number of followers you have will directly affect where your company ranks. Therefore, the more followers you have linking your sources as well as your articles, the higher your page rank will become. In terms of the quality of your followers, you want to ensure that you have high quality followers, not just followers for the sake of followers. It is important to have high authority authors following your business, mentioning your business, and linking to your site in order to positively affect your rank.

The number of retweets and mentions will directly affect how many times your company is linked. This will draw more traffic to your site and provide your original link with more authority. Being an authority does not means that you must be an authority on every topic. Posting relevant Tweets is one of the best ways to increase your ranking. You want to ensure that you are not limited to a single topic, but that your content remains relevant.

Facebook has become a tool imperative to the success of your SEO strategy. Everything mentioned pertaining to Twitter should also be applied to Facebook. The quality and quantity of your fans and friends is very important. You can also connect your Twitter account with your Facebook profile to increase the visibility and accessibility of your site and company. Along that note one of the best ways to build your rank is to utilize internal linking. Facebook offers users entire profiles which means you can link your twitter account, your website, your blog posts, your author bio, etc… you can literally link everything relevant to your Facebook to keep your friends and followers updated. Whenever possible it is good to offer incentives to people for friending your company page or linking your articles to their page or Twitter. Be sure to turn to friends, family, and coworkers first to help increase your personal networks and spread your page. The more people who see your page, the more traffic you can get toward your articles and your SEO rank.

 

Google Plus is Open for Everyone – No Invitation Required

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While some people have been seemingly hesitant to get involved with Google Plus because they did not receive an invitation yet, it is not necessary to wait. Google Plus is free and open to everyone now. Any individual who wants to create a profile is able. You do not have to wait to receive an invitation from someone else. As soon as you get started you can start sending invitations to friends, families, and work colleagues, letting them know that starting a profile with Google Plus is free, fun, fast, and easy.

You do not need to wait for an invitation to Google Plus. You can start a free profile today. All you need to do is register. With the announcement of Google Plus people everywhere are beginning to notice the advantages associated with hanging out on the web without the privacy concerns of Facebook. With Google Plus you can create circles, select which circles see your posted thoughts, and no longer have to worry about your boss reading about your facebook status and calling you into his office the next day. When you create groups of friends via Google Plus you can broadcast thoughts to a preferred circle. This means that you no longer face the same privacy risks. Instead you can select which circles see what information. Privacy is given the highest level of care and support with Google Plus. In order to take advantage of Google Plus features you can start with creating your circles.

Once you sign up for Google Plus you should begin to create your circles and organize your contacts. Once you have a new person you can drag their photo into the circles you create. There is no limit to the number of new circles you can create. You can even place a single contact in multiple circles. There are four buttons on the right near the logo, and the one furthest to the right is meant for the creation of circles. When you select it you can then see all of your contacts in the panel—all contacts, not only Gmail contacts—and you can place them into the circle you create.

When you invite people to Google Plus you must add them to your circle. You can click on the circles icon and then add a person using their email address. You pre-determine under which circle said person will fall and then send them an invitation message once you click on their icon. Of course it is important to know how to get rid of someone from your circles, whether you are moving them to another circle or removing them all together. In either case you simple select the circle in which the person is currently, highlight their icon, click on them, and drag them out of the circle.

If you want to make your stream on Google Plus appear in italics or bold fonts you can apply these changes, unlike other updates. You can bold your text by putting a star as the prefix and the suffix for the text. If you want to make it in italics you can use an underscore as the prefix and suffix. To cross out text on your steam you can place a hyphen as the prefix and the suffix.

Upon uploading a photo to Google Plus you will be asked to create an album. When you create your album you will then be prompted to select which circles can see the album and which cannot. You can select enhanced privacy features for your photos unlike Facebook which has a default setting to all of your friends. You can literally drag and drop photos from your desktop which are then automatically uploaded like in Gmail.

Google Plus For Business Pages

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With the new launch of Google Plus, many businesses are eager to continue their social network media expansion by creating business pages. However, creating these business pages must wait. There will soon be a large opening for Google Plus for Business Pages, unfortunately that opening is not yet.

The announcement of Google+ Brand Pages or sometimes named Google+ for Business Pages was announced on November 7th, 2011.

We found a cool tutorial on how to setup your Google+ Business Page.

In terms of Google Plus business profile pages, Google Plus asks that businesses hold off for now. For now, Google Plus lacks the hangout features for websites, brands and businesses and if any businesses create profiles they will be removed. The policy team is actively working to shut down non-user profiles for now until Google Plus is ready to accommodate businesses.

Google Plus is a new social network which has opened a large wave of new invitations, making it more open to contacts and friends. For businesses, Google Plus Business is still being designed to match all of your needs, but is getting closer each day. For businesses which have created Google Plus accounts, the features are currently aimed at consumers, but will soon meet all of your business needs. Google Plus has taken dramatic form over the last week, with great companies getting involved. The product still lacks all of the sensibility and usefulness that is necessary to create a complete business-consumer relationship. Businesses and individuals interact in different manners which is why there are still initial bumps along the business-oriented path for Google Plus.

Google Plus for Business will reinvent the social media and business connection bringing rich organic Google search to social media pages for businesses.

Businesses are currently encouraged to wait before they begin on Google Plus. The features that Google Plus will offer businesses in the future will meet the new dynamics between users, but until then, business users run the risk of having their Google Plus pages shut down until the tests for businesses is complete. Until then, tests are being conducted with businesses who apply. Even those businesses who do not wish to be considered as part of the testing group can benefit from receiving the first updates for the availability of the Google Plus for business pages. In the meantime you are still able to conduct business matters through the use of Google Plus pages. You are able to have your employees set up individual pages through Google Plus so that every member of your company can better communicate during the work day with one another. Businesses are able to find each other through Hangouts or send stream updates which are work-related to those employees and co-workers which are on a need-to-know basis.

Google Plus is meant to challenge aspects of the continually-redeveloped Facebook network but in doing so much continue to work on meeting the challenges and demands of small and large businesses. While still young and developing, Google Plus is adapting to the social networking needs of companies little by little.

On Facebook, the things you post are then visible to all of your friends, unless you specifically place certain people on a limited list and then alter your privacy settings to not allow those people to ever see your status or updates. Most of the time, the posts you put are not meant for everyone to see. You might only want a select few people to take notice of them, but not your entire friend list. With Google Plus you can organize friends into as many “circles” as you want, creating different groups. You can create circles for your friends, work colleagues, associates, and friends. You can select which circle you want to see your updates. You are then able to see the posts within your circle all at once instead of visiting the profiles of each person to view their updates.

As updates continue and business pages become a reality, having familiarized yourself with the features of an individual profile will make establishing a business profile much faster and more lucrative.

Google+ has Officially Hit the Streets

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Today was the official launch of Google+ and as it seems the large advertising company is “ALL IN” and is pushing today’s public launch. There is no doubt that the Google engineers are serious in bringing this out today as the social network wars are officially in full swing.  Google also announced a variety of newly added features, including a new hangouts(read below) API for developers. With today’s public launch, Google has kicked off a superior marketing strategy along with this launch. With Facebook heading upwards to 1 billion users, this push is undoubtedly an “ALL HANDS ON DECK” effort to increase their user base…AS IF they don’t have a large enough one already!

Don’t fret though, Google will have ZERO problems converting loyal Facebook users with their new marketing strategy.  Obviously the idea is to pump up the user base so they can show more ads to you. Remember, just like Facebook, Google is an advertising sales company and not a social media company. One good piece of news that Google Google announced on June 27th was, Google+ for business that will be available later this year(2011) 

The announcement of Google+ Brand Pages or sometimes named Google+ for Business Pages was announced on November 7th, 2011.

We found a cool tutorial on how to setup your Google+ Business Page.

Also, keep your eyes peeled for my newest website www.GooglePlusBusinessMarketing.com that will help you and your business to get online with Google+.  One thing that I noticed today was the obvious change right on the search giant’s landing home page as shown here with a huge animated blue arrow showing you the little + sign with your name(you will have to be logged into your Google account).

 One new exciting feature on Google+ is called Hangouts.

Google+ Hangouts are the best way for you to say, “I’m online and want to hangout!” Hangouts lets you:

  • Chill with friends that are scrolling through the web, just like you!
  • Use live video chat that puts you in the same room together!
  • Coordinate plans, whether it’s working on a project or meeting up for coffee.
  • Maybe you’re bored. Start a hangout, invite your circles, see who’s around!


Apparently Will.i.am will be hosting a hangout session tonight for new members to Google+ at 9pm ET so keep your eyes peeled!

As we can see that the WAR HAS BEGUN! Can’t wait to see the flame wars and the back and forth between the two online GIANTS, Facebook and Google+

Let me do a call to action, will you gravitate towards Google + or stay with the old trusty Facebook?

The Best way to Manage Inbound Link Quantity and Quality

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Making sure that my clients’ websites have their fair share of inbound links is a challenge, but even more of a challenge is monitoring the quality of those links is becoming a task that only a person with 80 fingers can manage. As a business owner and your online presence is important to your business, it is imperative that you manage your inbound link quality and quantity. The problem lies in determining how much time to spend on inbound links. These links come from other sites back to your page. They are referred to as incoming links, back links, inlinks, and inward links. Caring about the quality and quantity of inbound links is important because it is an imperative manner in which your website is found online. Our article Backlinks, Good vs. Evil – The True Breakdown, showcases the good and evil in back links. In order to have your website found, you must rank high on search engines. In order to do this you must utilize SEO which includes inbound links. Inbound links have quickly become one of the biggest indicators of the quality of your website content. As such, inbound links are an important facet of keeping a high rank among search engine results.

This begins with getting links posted on relevant directories. But be cautious of using back-link repositories. Search engines are improving to notice when people are using link brokerage services or spamming their links all over the internet and website owners are being penalized. Those sites which are found to have these spam links receive a low quality rank. The more low-quality ranks you have the lower your site will rate overall.

In order to improve your rank and manage your inbound links you want to make sure that they are relevant links and are engaging. They should be integrated into keywords inside of high quality content rather than merely posted at the end of an article en masse with many other links. The quality of the link should come naturally to your site through compelling service, thus offering a unique service to customers.

You can better manage your inbound links by posting them into quality blogs or presentations upon which people can share or comment. Building high quality inbound links includes links from search engines, links from referring sites, and links from direct traffic. Prior to searching for inbound links you want to determine where your site stands with tools like Open Site Explorer or Site Explorer. You can also utilize Google Analytics to produce a comprehensive view of your inbound link quality over the past six months. You can verify “nofollow” links which are active inbound links which are not noticed by search engines. “nofollow” links will bring traffic to your site when people click on the links but they will not help your search engine rank. These are generally links included in blog comments where the owner of the site has not allowed you to include a link with your comment. This essentially means the owner of the website is not vouching for your link.

You can monitor good inbound links by posting only through good sources. These include things such as writing guest articles for other publications, or writing blog posts. These will both have a brief bio and link to your website. Other good inbound link sources include directories, online news release and article sites, vendors, suppliers, business allies, and sponsorships, charities, and associations. Another great location for inbound links includes social networks.

3MultiMedia – Tony Eden

A digital agency on a mission to help small and medium businesses with their online presence. I work from my California Office to take your ideas and turn them into a digital online design for you.
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