December 14, 2017

Redesigned Website Complete!

Redesign! I did a complete redesign of this website here.

Now, visit to see the latest design.  Bringing and static HTML site up to today’s standards with a CMS

How to Setup Google+ Brand Page for Your WordPress Site

We wanted to take some time to show you How to Setup Google+ Brand Page for Your WordPress Site.  Since we have many WordPress sites, doing a setup of Google+ Business Pages for your WordPress site is something we wanted to show you now.  Getting your WordPress site out on Google+ Pages, can be important.

On November 7th, 2011 Google+ announced Google+ Pages for Brands and Businesses are finally online.  As it looks, there are thousands of branded pages popping up on Google+ with many brands and businesses setting up their Google Plus Pages. Currently, Google+ does not offer the ability to have “vanity urls” so you will have to just hold off on that for now.  Here is our Google+ Url: so make sure you add us to your circles.

Google+ for Business Marketing, wanted to take the time to give you a step by step tutorial on how to setup your Google Plus Brand Page for your WordPress Site.

How to Setup Google+ Brand Page for Your WordPress Site:

Step 1 (Getting Started):

  • To get started, you will need to be logged into your Google Account. If you don’t have one, get one here.
  • Go to Google+ Business. You’ll find a nice multimedia nifty video that you can watch with some info.


Step 2 (Pick a Category):

Select a category that best fits your page, business or company. The categories are as follows:

  • Local Business or Place (storefronts, stores, restaurants, places,or services)
  • Product or Brand (electronics, brand names, or individual products)
  • Company, Institution, or Organization (companies, institutions, organizations, non-profit organizations)
  • Arts, Entertainments or Sports (films, TV, music, books, sports, shows)
  • Other (if your business doesn’t fit into another category, use this category)


Step 3: Add Your Information

  • Entering your business or brand name and website.
  • Select an additional category that best suits your business.
  • The sub-categories will change if you choose a different main category.
  • Select who can view your Google+ profile. The default is any Google user, or you can restrict this to 18 and older or 21 and older.

Step 4. Add your Tag Line and your Photo

  • Add photo (this could be your company logo)
  • Tagline: Summarize your business in 10 words or less

Step 5: Get the Word Out

  • Great Step here! Google offers you the ability to tell your personal Google+ circles about your new business page.


Finished Google+ Business Page(Example):

  • Here’s your Google+ Branded Business Page!


Extra Steps: Edit your Profile

  • To further customization, you can edit your profile

Extra Steps: Completed Page with a Customized Banner Image Ribbon


Optimize Your SEO for Local Businesses

Local Search is really taking off these days, especially with the inception of Google Plus.  Right now Google Plus is good for personal pages, but Google + for Business is right around the corner and will be a huge “plus” for local search.

In order to optimize your localization SEO for your business, you need to utilize keyword research. Your on-site optimization is based upon keyword research. Google Analytics is the industry standard for analyzing web keywords.  The use of the keyword filter should help you to target the local used keywords for your small business.  Keyword research is one of the most important SEO components for any business. It is this research which determines who is able to find your website and who is not and by what keyword are being searched for.  If you neglect to incorporate important keywords then you lose targeted traffic. The less traffic you have the lower the opportunities for sales conversion.

When you use keyword research tools you will get national search volume information. However, in order to determine keywords for a local small business you do not need national level rankings. What you need is to help your company appeal to the local levels. This can be done with Google Places.

Use of Google Places:
Google places is referred to as virtual real estate for businesses that are listed in the top keyword searched spots. Small businesses can submit their site to Google Places, a virtual directory, for free. This is particularly useful for small businesses which are new or on a tight budget. Small business owners cannot afford to overlook the importance of using Google Places. The purpose of the directory is to connect local smart phone and internet users to local businesses near their area. With a smart phone, users can take advantage of the Google apps to find locations near them at any time. This is not only beneficial for the customer but for the local businesses. In order to take advantage of this, businesses must place their complete listing on Google Places, and enjoy the benefits reaped from it in terms of increased customers and profit.

The rise of the iPhone and Google Android smart phones, using Google Places has become one of the most popular means of marketing a small business. Out of all the daily online activity conducted via smart phones, nearly seventy five percent of it relates to local content on Google ( Now, more than ever, small businesses should use the services provided with Google Places to increase their local customer base and draw attention to their company. Google Places is a viable tool for local marketing because it includes all of the same features that social customers need. There are demographics based upon geo-location, as well as reviews, recommendations, connected sharing, and mobile based marketing. Customers using social networks can even make recommendations to others on their network, which increases your small business. Whether you are a dry cleaners, dentist, or café, using Google Places means that people in your area and nearby can find your company instantly, review the pertinent information about the company, and then get directions to your doorstep.

As a free web marketing service, Google Places offers businesses an opportunity to describe their services and their products, including their hours of operation, their email address, phone number, address, and website. Small businesses can include photos and videos as well as customer views to enhance the Places page. When customers conduct localized search queries, Google Places pages appear at the top based upon category and location. They are generally accompanied by a red push pin which indicates the location of your business. From there users can click directly to the business website, read reviews, or read the Places page.

There are new tools offered to small businesses thanks to improvements on Google Places. Google places offers local maps which highlight the most popular places on the left hand side, which—if your business makes it to the top seven—is a very useful tool. It also puts local places listings above organic listings which help to increase your size and visibility. The listings with Google Places are more social than with organic listings because it leaps into the space for reviews and recommendations. It also ties directly to Google Maps and all of the related mobile applications for Google Maps which are used by potential customers.

I suggest digesting this infographic created by Mike Blumenthal.

Click to Enlarge



How Social Networks Affect Your Website’s SEO

Social networks, such as Facebook, Google+ and Twitter have become one the most relevant aspects of building a respectable SEO (search engine optimization), good page rank or a social media promotion campaign.  Social media just isn’t simply another tool which connects clients to businesses. It’s a great tool to connect businesses to client as well.  Facebook Fan Pages for businesses is a great powerful tool that harnesses the power of Facebook’s members.  Google+ for Businesses is also on it’s way. Even though Google+ hasn’t announced that business pages or business profiles are allowed, many are trying to jump on the bad wagon of the power of Google in promoting their businesses with Google+.  There isn’t one social media platform that carries the utmost authority in terms of matching businesses with success. Facebook does a good job, but the question is how will Google Plus for Businesses handle it’s strength in allowing businesses to promote themselves online?  There are over 750 million users on social networking sites such as Facebook and Twitter. Google and Bing have recognized the power that these sites hold by linking your page rank directly with the authority your business has on these pages.  Google has announced that +1’s will be counted towards SEO, so this is big.

How will Google Plus for Businesses handle it’s strength in allowing businesses to promote themselves online?

Twitter is a crucial aspect of any successful business. In terms of reputation management, Twitter is one of the best tools businesses have. Using the @ and # symbol, businesses can directly contact customers to show that they care. In order to directly emulate link building, your company needs a good quality of Twitter followers, a large number of followers, and a large number of retweets and mentions.

In terms of the quantity of your followers, the more you have the better you can build your links. The number of followers you have will directly affect where your company ranks. Therefore, the more followers you have linking your sources as well as your articles, the higher your page rank will become. In terms of the quality of your followers, you want to ensure that you have high quality followers, not just followers for the sake of followers. It is important to have high authority authors following your business, mentioning your business, and linking to your site in order to positively affect your rank.

The number of retweets and mentions will directly affect how many times your company is linked. This will draw more traffic to your site and provide your original link with more authority. Being an authority does not means that you must be an authority on every topic. Posting relevant Tweets is one of the best ways to increase your ranking. You want to ensure that you are not limited to a single topic, but that your content remains relevant.

Facebook has become a tool imperative to the success of your SEO strategy. Everything mentioned pertaining to Twitter should also be applied to Facebook. The quality and quantity of your fans and friends is very important. You can also connect your Twitter account with your Facebook profile to increase the visibility and accessibility of your site and company. Along that note one of the best ways to build your rank is to utilize internal linking. Facebook offers users entire profiles which means you can link your twitter account, your website, your blog posts, your author bio, etc… you can literally link everything relevant to your Facebook to keep your friends and followers updated. Whenever possible it is good to offer incentives to people for friending your company page or linking your articles to their page or Twitter. Be sure to turn to friends, family, and coworkers first to help increase your personal networks and spread your page. The more people who see your page, the more traffic you can get toward your articles and your SEO rank.


How Duplicate Content Can Kill Your Website’s SEO

Many people and businesses type websites think that they can increase their search engine rankings or obtain multiple listings by providing multiple copies of the same page or similar copies of the same page because the presence of keywords is higher. Therefore, it’s important to keep in mind that duplicate content can be a silent killer and be detrimental to your website. Search engines, as Google, want and need fresh, new, unique relevant content on every page. Many websites, blogs and companies do not realize that having duplicate content means they could face a loss in traffic and SEO will ultimately suffer, especially new website marketers.

Duplicate Content = The Silent Website Killer

Google seeks to bring results that are based on relevant keywords. When you see multiple pages which have the same content, it means that content was taken(or stolen) from someone else’s site. This results in search engines being unable to differentiate between which site holds the authority to the copy. This is a large problem if many people start to link many versions of the same copy. Google Webmaster Tools will help you to diagnose whether or not your site has duplicate content, as well as

It is common to see two forms of duplicate content on sites today:

  1. Identically written pages which are listed on different websites. In simplistic terms, this means that the same article or blog post is listed on two different websites. This is considered to be duplicate and therefore considered unacceptable in Google’s eyes. This is a problem for associated sites which have the same or similar look and feel to them. With identical content, they are at a high risk for being marked as spam.
  2. Scraping (also called Web harvesting or Web data extraction) is a technique of extracting information(or text) from websites. It simply means that you are using a program to remove the text from one website and place it on yours. The biggest problems associated with duplicate content are that search engines are unable to identify which version or versions should be ranked for query results. Search engines also do not know which of the version or versions should be included or excluded from their indexes. Another major issue with duplicate, scraped content is that the search engines do not know whether they should direct the link metrics to a single page or keep the link metrics separated between the multiple versions.

When search engine robots crawl through a website, they will read, store and sort the information found in their database. After this, the robots will compare the findings on one with information already contained in the database. Using multiple factors, including the overall relevancy score related to the particular website, the search bot will determine which content is duplicate content. It will then filter out the pages which qualify as spam or the websites which qualify as spam. If your pages are not spam but they still contain enough similar content to be considered as such, they still run of the risk of being regarded as spam.

Many popular sites have been caught scraping content from other websites for the purpose of increasing their SEO, which happens at the expense of the other sites which already contain the information. Larger websites, which scrape content and post duplicate content for the purpose of SEO rankings, will outrank smaller websites and blogs, which leaves the smaller sites marked as spam. Google works very hard to ensure that duplicate content does not exist.

How to Set up a Business to Business Local Pay Per Click Campaign in 9 Easy Steps.

How to set up a b2b local PPC Campaign in 9 short steps.

One very proficient, but costly way to gather new traffic to your website is to utilize a Pay Per Click ad campaign. When you take on more clients you may feel the need to cultivate a Business to Business (B2B) local Pay Per Click(PPC) Ad campaign. In order to do this you will need to familiarize yourself with Google AdWords and AdGroups. You will also need to understand keyword tools. Once you are familiar with these tools and know how to use them properly, you can begin the process of setting up your local PPC campaign. Let’s cover the step here on how properly set up a b2b local PPC Campaign in 9 short steps:

Step 1 – Account Structure Determination.

It is important that you understand the structure of your account. If you are selling products on your site then you should create a campaign for each feature. This means that if your company sells software products, you need to make sure that you have a campaign for photo editing software, image editing software, etc…Each campaign should have generic ad groups and ad groups for features which relate to the keyword.

Step 2 – Conducting Keyword Research:

There are many great tools which can be used to generate the best keywords. These include WordTracker, Keyword Discovery, and HitWise. There are pros and cons to each so no matter which one you select, you should compile the list of keywords and key phrases which directly relate to your business.

Step 3 – Set up your Campaign and set a Daily Budget

This means that you create a search network campaign to target your audience. You should ensure that you stay within your budget first and foremost and only work with what you can.

Step 4 – Build a Negative Keyword List

This means compiling a list of the keywords which you DO NOT WANT in your ads. Google no longer shows its negative keyword builder but that does not mean you should not do it. Sit down with a few work colleagues and make a list of the negative keywords. You can run search query reports through AdWords in order to determine negative keywords as well.

Step 5 – Create Your Ads

Your ads should call people to action while simultaneously describing your product or services in an honest and accurate manner. The descriptions should use strong words which offer a call to action. The ad should reflect upon your services and products in a manner that offers a positive review which integrates your keywords.

Step 6 – Start our New Campaign with Google Adwords Editor

You can select a template which best markets your campaign. You can copy the text from existing templates and divide your ad groups into themes. With the correct software, you can create the ad campaign and load it to Google AdWords.

Step 7 – Manually Create New Ads for Each One of your AdGroups in Google Adwords

You should create customized ads for every one of your AdGroups. You need to integrate the theme keyword in the ad title.

Step 8 – Expand your Keywords

Once you have reached this point you can copy your keywords and paste them into the keyword tool on AdWords and produce possible alternatives which you can use.

Step 9 – Monitor your Ads, Duplicate your Ads and Track your Ads

Enjoying your new success!

Google+ has Officially Hit the Streets

Today was the official launch of Google+ and as it seems the large advertising company is “ALL IN” and is pushing today’s public launch. There is no doubt that the Google engineers are serious in bringing this out today as the social network wars are officially in full swing.  Google also announced a variety of newly added features, including a new hangouts(read below) API for developers. With today’s public launch, Google has kicked off a superior marketing strategy along with this launch. With Facebook heading upwards to 1 billion users, this push is undoubtedly an “ALL HANDS ON DECK” effort to increase their user base…AS IF they don’t have a large enough one already!

Don’t fret though, Google will have ZERO problems converting loyal Facebook users with their new marketing strategy.  Obviously the idea is to pump up the user base so they can show more ads to you. Remember, just like Facebook, Google is an advertising sales company and not a social media company. One good piece of news that Google Google announced on June 27th was, Google+ for business that will be available later this year(2011) 

The announcement of Google+ Brand Pages or sometimes named Google+ for Business Pages was announced on November 7th, 2011.

We found a cool tutorial on how to setup your Google+ Business Page.

Also, keep your eyes peeled for my newest website that will help you and your business to get online with Google+.  One thing that I noticed today was the obvious change right on the search giant’s landing home page as shown here with a huge animated blue arrow showing you the little + sign with your name(you will have to be logged into your Google account).

 One new exciting feature on Google+ is called Hangouts.

Google+ Hangouts are the best way for you to say, “I’m online and want to hangout!” Hangouts lets you:

  • Chill with friends that are scrolling through the web, just like you!
  • Use live video chat that puts you in the same room together!
  • Coordinate plans, whether it’s working on a project or meeting up for coffee.
  • Maybe you’re bored. Start a hangout, invite your circles, see who’s around!

Apparently will be hosting a hangout session tonight for new members to Google+ at 9pm ET so keep your eyes peeled!

As we can see that the WAR HAS BEGUN! Can’t wait to see the flame wars and the back and forth between the two online GIANTS, Facebook and Google+

Let me do a call to action, will you gravitate towards Google + or stay with the old trusty Facebook?

Backlinks, Good vs. Evil – The True Breakdown

Backlinks are an effective subsidiary of search engine optimization techniques which should be integrated into your complete SEO plan. By increasing our quality of backlinks, it should increase the traffic to your site through an increase in your search engine results. It is true that ninety nine percent of internet users will only scroll through the first page of search engine results which means that only the top ten sites will benefit from SEO. There are now many popular SEO techniques used to increase a company’s rank and better reach customers. One of those is backlinks.

Backlinks are considered incoming links to your website. When a visitor clicks on a link which takes them back to your website that is considered a backlink.

These can be very useful because they primarily provide easy access to your site. If a backlink is located on a non-competitive website such as a directory site, then it can easily increase your web traffic. Search engine algorithms utilize the number of backlinks to your website as part of your website’s relevancy. Backlinks are like a vote of approval from other sites. The more backlinks you have the more relevant your site and the

content therein. The higher your relevance the better your search engine page rank, primarily Google page rank. If the link is placed with content it is better. If the link is placed on its own without other links present, that is a quality backlink and it is better for search engine page ranks.

Because backlinks provide an easy and effective manner for directing traffic to a site, people have discovered ways to cheat or “game” the system and get higher ranks for their pages. These algorithms can be distinguished and when caught, the website content providers are punished. This can mean your site is removed from the search engines entirely, thus limiting your revenue. This will happen in Google, if you try to “game” Google.

If you try to “game” Google, they would most likely remove your site from the SERPS.

The key to benefiting from backlinks is to differentiate between the good and bad kinds. You always want to incorporate good backlinks. There are times when having bad reviews still help because at least they are reviews, but that rule does not apply to bad backlinks. Bad backlinks can result in your site being removed from search engines. Bad backlinks are the result of cheating the SEO system to increase your rank faster. One way to define “bad backlinks” it so describe it as buying massive amounts of backlinks or by posting too many links which are not relevant, or using linking software which then marks your website as spam.

Good backlinks will provide links on other websites which point to yours. In order to utilize good backlinks you should link on a site which already has a high page rank. You should also link on a page which lacks other links. If there are too many other links it can be marked as spam and will not catch the attention of internet users. As an example, if site A has a backlink to site B and site A is in the same marketing affliation(Site A sells car parts and site B sells spark plugs), then that is a quality backlink. You also want to link within the content of the page instead of on the sidebars or on the footer. If you can integrate the website into the content on the other website it is best. You also want to link from a relevant website.

The Small Business Guide to Social Media Success

In order for your small business to be successful with social media, you need to ensure that your effective social media presence is not hindered by obstacles. The first step to social media success for your small business is utilizing your time wisely. Social marketing is often pushed to the bottom of the list for small business owners.

When you begin working on your social marketing you should integrate it into a daily routine. You do not need to participate in every single social network in order to have a strong presence in social media networks. It does mean, however, that you select the mediums which best appeal to your target audience. If you have a retail store which needs to show photos, then Facebook would be the ideal social network, rather than a professional referral company which would use LinkedIn.

The second step to social media success for your small business is to converse, not sell. You want your followers, friends, etc… to be engaged. Social media is not meant to be one-way advertising. Pushy sales messages are not meant for social media. Here is where you begin conversations and build relationships, especially as a small business owner. Once you have your niche, you should raise awareness to your company brand by offering insightful content which stimulates customers.

The third step to social media success for your small business is to consider your budget. There are many costs associated with social media use, time being the biggest. If you hire help it can be costly but it might be worth the investment to outsource social media duties to a freelancer rather than hiring a full time employee.

There are many costs associated with social media use, time being the biggest.

The fourth step to social media success for your small business is to be more than a brand. While branding your company is important, you want to be more than a corporate brand. As a small business you need to be a person too. The audience which supports your social media wants to know the people behind the company name. You need to show audiences what makes your company unique and why and how they are able to identify with your products or services.

As a small business owner, it is important to cultivate your business through social media. Here you can better learn what customers think, what they like, don’t like, and with that knowledge you can offer services and products which better appeal to customers. By doing this you can earn higher levels of loyal customers while also improving your SEO strategy. In order to keep your ranks high and your customers loyal you need to maintain authenticity, consistency, and responsiveness.

Your access to potential customers is greatly increased by the use of social media. No longer are you limited to in-store promotions, paid advertising, and word-of-mouth referrals. You can link customers who might be interested directly to your keywords, active discussions, profiles and interests. By placing links to your website on your social media profile, links to your articles, and links to your YouTube videos or blogs, you can increase the number of the backlinks to your site and enhance your search engine rank.

The Proper Use of Keyword Density in Articles

As a webmaster and writer, I love writing strange analogies. Correlating wine consumption and SEO tactics seem like a far off comparative subject, don’t they?  I think that that my comparison, in this article between those two items of discussion will prove some matching points and you will find it interesting.

It can be said that keyword density and everyday wine consumption can be compared. Some doctors feel that daily red wine consumption can help in the

prevention of heart attacks and it can lower LDL or bad cholesterol. On the other hand, drinking too much red wine can also have detrimental effects as well. This

red wine and keyword-density analogy does apply to the use of keywords density in articles in the world of SEO or Search Engine Optimization. Websites that take Search Engine Optimization very serious will support this analogy. Website page rank has a direct reflection of search engine results and how well they are linked with proper keywords. In order to be successful, the proper use of keywords or keyword phrases that is relevant to the products and services that these websites offer. Therefore, many inexperienced webmasters, that think they know SEO, are

convinced that the more they use the keywords in their articles, the higher the level of SEO will be provided in those particular articles and ultimately delivering better page rank. However, it doesn’t really work that easy. Like the analogy of drinking red wine, if there are too many keywords on the articles, the articles will get receive SERP penalties as they are considered overuse or spam like in nature. Hence, there has to be the proper proportionate use if keyword density on articles that are considered well written articles.  The culminating use of keywords in the proper portion is achieving a balanced density, which means the number of repetitive keyword uses should be balanced with the amount of words in the articles.

Calculations for Keywords vs. Keyword Phrases

The calculation of keyword density and keyword phrases is very similar, in fact.  The main difference lay between humans and software. The thing (or person) who analyzes the relation between keywords and user queries is really a search engine, not a human being. In order to get the proper keyword density, the percentage should not be more than 5% of the total words written using your keywords. Based on the advice of some highly regarded search engine optimization experts, the ideal percentage of keywords density is only 2%-3%. So, if you would like to use keywords, you have to calculate the density by dividing the number of particular repeating keyword with the entire sum of words in the article.   For example if your article has 1000 words and you use a keyword 20 times, that would equal 2% and that is acceptable. If you use a keyword 100 times in that article that would equal 10% and that is way too high and unacceptable.

Keyword phrases are to be considered exactly the same way as keyword density and they are just calculated similarly but using the phrase instead of the actual word.  For example, a “keyword” consisting of multiple terms, e.g. “wide screen monitor” should be considered an entire word in itself. It is the frequency of the phrase “wide screen monitor” within an article that determines the key phrase density.

In conclusion, all you need to know when writing an article just use common sense in how you are conveying the article and, at the same time, use the (key) words as how you would speak them to another person.  Each search engine has its own equation formula to make a standard of density measurement. So, if Google has a certain keyword formula, Yahoo may be different. Most people target the most-used search engine, Google, though.