3Multimedia.com

  • About
  • Portfolio
  • Reviews
  • Free Quote
  • Contact Me



  • Home
  • Blog
  • Design Process
  • Search Engine Optimization
  • eCommerce
  • Tutorials
  • Why Us?

Buying Backlinks Can Produce Positive AND Negative Results

September 30, 2011 By Tony

Backlinks are links from one site that point back to your website. They can be posted in forum discussions or an affiliate website. Typically when you buy Backlinks the link to your website is posted on a related website in exchange for their link being posted on your website. This is a form of affiliate marketing which can generate better SEO results for your company. When you buy Backlinks you can produce negative and positive results easily. Buying Backlinks can increase the number of backlinks to your site which than increases your search engine rank, but if you are not careful, it can result in your site being removed completely from search engines instead of being increased.  Links on Google Plus will also help your site immensely!

Understanding how buying backlinks can produce positive and negative results is an imperative part of your SEO success.

Google and Yahoo both rank your website in terms of the quantity and quality of the backlinks which direct to your website. The quality of the backlinks is determined by how relevant the other sites are to your site and where the link is placed as on the page. When you buy backlinks it is important that you avoid buying in mass because this might not contain sites relevant to your company.

Understanding how buying backlinks can produce positive and negative results is an imperative part of your SEO success. Good backlinks are links which include anchor text. This means that the text can be seen in the hyperlink. This uses relevant keywords in order to increase your rank among the search engines. Other good backlinks include links to and from websites which already have authority. This means sites which already have trust of search engines such as authority websites like Amazon.com. Having backlinks from here can greatly increase your rank among search engines. Another form of good backlinks is when you link one useful website to another. For this, the sites should be relevant to one another. When you have forum signature linking, it means a discussion forum placed outbound links to relevant websites such as yours. This is a great example of good backlinks.

Bad backlinks present themselves in one of two forms. The first form is follow. This means it takes you somewhere. No-follow means it leads you no where. No-follow backlinks will considerably harm your search engine rankings. It is imperative that your links always lead somewhere. Other forms of bad backlinks include link spamming. This occurs when you add as many links as you whether or not they are relevant to your website. Sybill linking takes place when you establish a handful of websites under different domain names and then you link all of those together to try and trick search engines into giving you a higher rank. Using linking software to create many link connections and speed up your SEO process is another form of bad backlinks. These do not create links relevant to your site which then results in the links being marked as spam. If you use bad backlinks your site might get removed from search engines which will damage your business. If you do use backlinks it is important that you seek out good backlinks as a part of your complete SEO strategy.

Filed Under: backlinks, Google+, Keywords, PPC, Search Engine Optimization Tagged With: backlinks, backlinks quality, Google Plus, keywords, Search Engine Optimization

How to Set up a Business to Business Local Pay Per Click Campaign in 9 Easy Steps.

September 26, 2011 By Tony

How to set up a b2b local PPC Campaign in 9 short steps.

One very proficient, but costly way to gather new traffic to your website is to utilize a Pay Per Click ad campaign. When you take on more clients you may feel the need to cultivate a Business to Business (B2B) local Pay Per Click(PPC) Ad campaign. In order to do this you will need to familiarize yourself with Google AdWords and AdGroups. You will also need to understand keyword tools. Once you are familiar with these tools and know how to use them properly, you can begin the process of setting up your local PPC campaign. Let’s cover the step here on how properly set up a b2b local PPC Campaign in 9 short steps:

Step 1 – Account Structure Determination.

It is important that you understand the structure of your account. If you are selling products on your site then you should create a campaign for each feature. This means that if your company sells software products, you need to make sure that you have a campaign for photo editing software, image editing software, etc…Each campaign should have generic ad groups and ad groups for features which relate to the keyword.

Step 2 – Conducting Keyword Research:

There are many great tools which can be used to generate the best keywords. These include WordTracker, Keyword Discovery, and HitWise. There are pros and cons to each so no matter which one you select, you should compile the list of keywords and key phrases which directly relate to your business.

Step 3 – Set up your Campaign and set a Daily Budget

This means that you create a search network campaign to target your audience. You should ensure that you stay within your budget first and foremost and only work with what you can.

Step 4 – Build a Negative Keyword List

This means compiling a list of the keywords which you DO NOT WANT in your ads. Google no longer shows its negative keyword builder but that does not mean you should not do it. Sit down with a few work colleagues and make a list of the negative keywords. You can run search query reports through AdWords in order to determine negative keywords as well.

Step 5 – Create Your Ads

Your ads should call people to action while simultaneously describing your product or services in an honest and accurate manner. The descriptions should use strong words which offer a call to action. The ad should reflect upon your services and products in a manner that offers a positive review which integrates your keywords.

Step 6 – Start our New Campaign with Google Adwords Editor

You can select a template which best markets your campaign. You can copy the text from existing templates and divide your ad groups into themes. With the correct software, you can create the ad campaign and load it to Google AdWords.

Step 7 – Manually Create New Ads for Each One of your AdGroups in Google Adwords

You should create customized ads for every one of your AdGroups. You need to integrate the theme keyword in the ad title.

Step 8 – Expand your Keywords

Once you have reached this point you can copy your keywords and paste them into the keyword tool on AdWords and produce possible alternatives which you can use.

Step 9 – Monitor your Ads, Duplicate your Ads and Track your Ads

Enjoying your new success!

Filed Under: Google Adwords, Keywords, News, Pay Per Click, PPC

Contact Tony, Click here


Request a Quote

Recent Posts

  • Redlines
  • Site Design: Edison High School’s Academy of Sustainability & Engineering
  • Site Design: Edison High School Foundation
  • Site Design: Edison High School Hall of Fame
  • Site Design: Edison High School Football Website

Client Design Gallery


Follow Us-Twitter

Fan Us-Facebook

  • Home
  • Blog
  • Design Process
  • Search Engine Optimization
  • eCommerce
  • Tutorials
  • Why Us?

3MultiMedia – Tony Eden

A digital agency on a mission to help small and medium businesses with their online presence. I work from my California Office to take your ideas and turn them into a digital online design for you.
Contact me

Services

  • About Me
  • Web Design Process
  • Testimonials
  • eCommerce

Social Media

RSS
Facebook
Twitter
LINKEDIN
INSTAGRAM

Copyright © 2023 · 3MultiMedia.com - Tony Eden · Designed on the Awesome WordPress Platform