December 14, 2017

Google+ has Officially Hit the Streets

Today was the official launch of Google+ and as it seems the large advertising company is “ALL IN” and is pushing today’s public launch. There is no doubt that the Google engineers are serious in bringing this out today as the social network wars are officially in full swing.  Google also announced a variety of newly added features, including a new hangouts(read below) API for developers. With today’s public launch, Google has kicked off a superior marketing strategy along with this launch. With Facebook heading upwards to 1 billion users, this push is undoubtedly an “ALL HANDS ON DECK” effort to increase their user base…AS IF they don’t have a large enough one already!

Don’t fret though, Google will have ZERO problems converting loyal Facebook users with their new marketing strategy.  Obviously the idea is to pump up the user base so they can show more ads to you. Remember, just like Facebook, Google is an advertising sales company and not a social media company. One good piece of news that Google Google announced on June 27th was, Google+ for business that will be available later this year(2011) 

The announcement of Google+ Brand Pages or sometimes named Google+ for Business Pages was announced on November 7th, 2011.

We found a cool tutorial on how to setup your Google+ Business Page.

Also, keep your eyes peeled for my newest website that will help you and your business to get online with Google+.  One thing that I noticed today was the obvious change right on the search giant’s landing home page as shown here with a huge animated blue arrow showing you the little + sign with your name(you will have to be logged into your Google account).

 One new exciting feature on Google+ is called Hangouts.

Google+ Hangouts are the best way for you to say, “I’m online and want to hangout!” Hangouts lets you:

  • Chill with friends that are scrolling through the web, just like you!
  • Use live video chat that puts you in the same room together!
  • Coordinate plans, whether it’s working on a project or meeting up for coffee.
  • Maybe you’re bored. Start a hangout, invite your circles, see who’s around!

Apparently will be hosting a hangout session tonight for new members to Google+ at 9pm ET so keep your eyes peeled!

As we can see that the WAR HAS BEGUN! Can’t wait to see the flame wars and the back and forth between the two online GIANTS, Facebook and Google+

Let me do a call to action, will you gravitate towards Google + or stay with the old trusty Facebook?

Finally bought it…50mm Canon

Finally picked up this Canon 50mm Lens from Amazon.  I’ll let you know how I like it when I get it


Improving Website Rankings with Search Engines

Improving Website Rankings on Search Engine (s)

Many webmasters are spending a lot of time trying to find a way to improve the rankings of their websites without “gaming” or “tricking” Google. With the number of websites, online businesses blogs, e-shops, articles, and social networks on the web increasing each day, webmasters and content generating people are facing a stiff competition to get their websites to grab some of the market share for their websites, online businesses blogs, e-shops, articles, and social networks.

When internet surfers cruise the web, people are unlikely to check the 4th or 5th page of the SERP (search engine result page) on search engines when they are searching for something It is very influential for webmasters to have their websites listed on the top positions in order to get “organic” search engine directed traffic.

There are so many methods that you can utilize online to “Perk Up” your website’s search engine rankings. You can use SEO (search engine optimization) or PPC (Pay per click) ads. However, these methods may not be suitable for every webmaster.

I’ll now list out some examples that will help in some basic ideas on increasing visibility for your websites, online businesses blogs, e-shops, articles, and social networks for search engine ranking increase.

  • SEO (search engine optimization)

    • If you search hard enough, ironically,  you will find 10,000 different ways to improve your SEO (search engine optimization). You will find a ton of ways to get more information about SEO methods on the web, but it is hard to find the ideas that provide the important details on how to really improve rankings. An internet newbie often confused by so many theories that he/she found, and some theories even work against each other. It is important to understand the fact that SEO can actually harm the business if not being done correctly. If you are in the practice of trying to “game” Google, you could be delisted or deranked from their SERP (search engine result pages). One of the solutions that you can do for SEO is to use the service of an SEO specialty company. The problem is, using the service of an SEO company is generally expensive, and you have to make a long term commitment so that you will end up spending even more money before you can get the results you are looking for.
  • PPC (Pay per click) ad Campaign

    • Basically, a Pay per click (PPC) campaign is an Internet advertising model used on website’s around the world, where advertisers pay the advertisement host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system. PPC campaigns are displayed within SERPs. You have to pay for every click that somebody do on your ad even if the click does not result in a sale so that you might end up spending a lot of money without getting the expected results. You may get traffic but very few conversions from those clicks.  For example, if you bid 50 cents for each click and your ad get 100 clicks a day, you would have to pay $50 a day.  There is a very relevant chance that you won’t make any sales (conversions from clicks) for that day. The $50 that you spent that day will end up being a total waste. Another huge disadvantage of using PPC is that once you have spent your limit for that day, your advertisement ends up NOT showing up anymore.  It will only keep working if you keep spending the money and if you don’t, the ad disappears. When you are out of money to spend on advertising, the PPC campaign will stop while you haven’t done anything that can improve the value of your brand at all.

    What to Do to Improve Rankings (10 steps)

    • Publish new UNIQUE Articles
    • Try to find competitive keywords that your competition isn’t using
    • Learn from your competitors
    • Make sure each page on your site has cross links to other pages on your site
    • Try to include a few outbound links to high ranking sites
    • Use Google sitemaps to it’s fullest
    • Get invlovlved with communities, get the word out about your sites(s)
    • Spell check your content
    • Have keywords in your head section of  your site
    • Valid XHTML or valid HTML
  • You don’t have to worry because there is a tool that can help you to get your website listed on at least the first three pages of Google’s SERP. You can use the advantage of Web 2.0 to rank well in most search engines. You can also use the power of video in order to boost the search engine ranking of your website. Almost all aspects of SEO (search engine optimization) can be handled using this innovative tool from link building to article marketing.

On-page optimization Guidelines for Writing SEO Friendly Content

On-page optimization Guidelines for Writing SEO Friendly Content

FOR Hotshot SEO, writing excellent quality content and expecting Google to list it on the first page of the search results is just not enough. We need to consider some technical aspects and adjust some elements and work in a smart way. The secret is comprised by on-site SEO and off-site SEO, two SEObranches of search engine optimization. Off-page optimization holds around 90% of web page rankings, but on-page optimization still has its role in the ranking power. They guidelines for on-page SEO will be explained further in this article.

Title Tag: The Title tag is very important in obtaining great SEO. It is one of the most important things in on-page optimization.

The reason is because the title tag represents the first communication between the webmasters and search engines. It is the channel that allows search engine robots to find what a web page is all about. To write a compelling page titles, you need to place the keywords within the first visible 65 characters and finish it with the name of your website or your brand.By doing this, you have started to build relevancy of your website, so that the search engine Bot will be able to know the key terms of your website. To express the association better, you can place the pipe symbol between the page title and the site name. You have to remember that getting listed in the first position of search results is only half of the mission. The other half is how to make people click the link and visit your website.

Keywords Density: Many people wonder the proper percentage that they should put within articles.

Keyword density is not really an important thing. However, you can consider putting the keyword in the beginning and the end of your paragraph. The suggested amount of keyword is 4%. There is other relevancy metric called LSI terms that Google use. LSI terms are group of words that are associated with the same contexts.

Meta Keywords and Description: You should use keywords and LSI words in your content, and keep them at around 7 to 9.

A description tag should contain the further explanations of the things in the title. Try to mention some details about the benefits offered by the web page. It is not a good idea to fill it up with the Meta keywords because that will let your competitor to know your targeted keywords.
You should make your contents well structured using Headers from H1 to H4. You must not use more than one H2, two H2, two H3, and one H4.

Keywords: Put your keywords in H1, but be careful because the header tag is very spam sensitive.

You should emphasize your target key terms using Bold or Italics. Using one per article is enough. One other thing that you should do is to put meta-image tags for the relevant pictures that you put on your web page.  One great wordpress plugin is the All-in-one-SEO pack.  It offers great SEO capabilities and a unique way for allowing you to tweak your page’s SEO.

Referring Other Quality Content to Gain Trust: Find some trusted websites and link to them with keywords and phrases as the anchor text. Spread the links on relevant articles that you have get increase your SEO.

Simplified Search Engine Optimization

Simplified Search Engine Optimization (SEO)

Search Engine Optimization is an effort to make a website rank higher on the search engines SERPs (search engine results pages) so that potential customers can find it easily. Most internet users never open the 3rd, 4th, or further pages. They only visit the websites listed on the 1st or maybe 2nd page of the search result pages.

Search engine optimization (SEO) is complex

Most business people don’t understand the concept of search engine optimization, and the things required to make their websites have good page rankings. This is also caused by the fact that search engine optimization is intangible and complex. Search engine optimization can also be very expensive and time consuming, so that most small businesses ignore it. Seeing the fact that search engine optimization is unknown for most business people, we need to simplify it.

Search engine optimization (SEO) and the benefits

Search engine optimization can bring a lot of benefits and ROI to companies that applies it, because it has the lowest long term customer acquisition cost. A company that understands the importance of SEO can work on it internally or cooperating with an experienced Internet Marketing Consultant.

We can simplify Search engine optimization (SEO) , relevance and authority

SEO Relevance The search engines are actually brokers that help internet users to find the contents that are most relevant to what they are looking for. Achieving SEO relevance can be done through on-page SEO by focusing on content quality and metadata to make sure that the contents are search engine friendly. This method is known as “Content Optimization”. Good aligned contents will boost a website’s rankings in the SERPs. There are more detailed steps to be done in this “On-page” SEO that can be found in later articles.

Search engine optimization (SEO) – SEO Authority

The search engines don’t just make sure that a website is relevant to what is being searched by an internet user. It also needs to make sure that a website is popular, credible, and authoritative. “Off-page SEO” is basically about accumulating links, or having a website’s web address mentioned on many other websites throughout the web. If other websites are willing to link to a website, then the website must have some sort of authority or good content quality. Of course, there are so many things that can be done in order to get many links.

Search engine optimization (SEO) content and links

To have good rankings, a website must have a good combination of “On-page” and “Off-page” SEO so that it can establish its Relevance and Authority. The search engines are using their own algorithms, but basically they are considering the combination of Relevance and Authority.
Successful SEO Needs Contents and Links

Search engine optimization (SEO) conclusion

Search engine optimization experts have many different opinions about this. Some say that getting links is the most important thing, while others say that well aligned content with keywords and Meta tags are more important. The truth is that we need to integrate content creation and link building. If one of them is ignored, then the website will never be able to get good rankings and traffic that can generate sales.

So to get the best Search engine optimization (SEO) results, we must focus on Relevance, Authority, Content, and Links.

Avoiding Penalties for Doing Risky SEO Campaigns

Avoiding Penalties for Doing Risky SEO Campaigns for Link Building

The validity of the statements made by SEO experts about white hat SEO needs to be questioned. Many internet marketers are doing white hat SEO without gaining any results, but they are avoiding black hat techniques because they are afraid that their websites will be penalized.Link

With over 150 million Web sites on the Internet, it’s very important to get quality high page rankings for visibility and SEO. Building quality links or link ing is imperative. While well known, larger SEO companies use ethical SEO practices, there are others who will try to trick or game companies like Google into higher SEO rankings by using unethical techniques. These unethical ways are known as spam and can get you penalized or banned from the search engines.

  1. Link Reciprocation:

    Link reciprocation will not get good results if it is not combined with enough one way back links. Reciprocal links can be easily detected by search engines, and there is a great chance that they will be filtered out from the index. The trust that your partner website has with the search engines determines whether a link will be demoted or not.  The websites that have good quality linking pattern will gain more authority strength from their link exchange. On the other hand, webmasters who builds obscure one way and reciprocal links will have their websites ignored by the search engines.

  2. Page Onload Redirects:

    Making page onload redirects if effective, but the website will face serious consequences if the search engines found out. It will be excluded from the search engines. The best way to transfer content by site or by web page is using 301redirect. Using 301redirect will let you keep the PageRank. You only need to make sure that the domain is functioning properly and the web page discusses the same subject.

  3. Buying Links or Purchasing Links:

    Buying links is very efficient, but you need to do it discreetly with quality websites.  This SEO method is very popular for its effectiveness. It can be a great method as long as you can keep your link buying activities discreet.  A good way to make your purchased link undetected is to put them within the content of your partner’s website. By putting the link in the content, even a human editor will not be able to prove that it is a paid link.  There are 2 common characteristics of an efficient SEO back links. First, they cannot be uncovered by human inspectors or search engine spiders. Secondly, they are really hard for competitor’s websites to replicate.

  4. Building Link Networks:

    Link networks can be approved by search engines if they are built with relevancy and coherency. Link networks are just like link reciprocation because they are easy to be discovered by the search engines. Link networks are even better than link reciprocation because they can be more transparent. Search engines, especially Google, devaluate websites that get too many links that came from the same C block IP range. That is why you should use different hosting services.  If you don’t have enough content to be put in the websites that you will use as a link network, then you should not build one.

  5. Hidden Text:

    Forget about using hidden text because the are not effective and too risky

  6. Cloaking:

    Cloaking can be quite effective until the search engines catch it. But the problem is that your website will remain the same while the web evolves.

  7. Automated Content Generation(autoblogs):

    Automated content generation cannot be considered as a dangerous SEO method is you have clean intentions. However, Google has developed its duplicate content filter so that it is impossible for websites with such content to have good rankings.

It is better for you to buy links than purchasing expensive directory listings. The conclusion is that you need to develop good link practices and to find quality places to link to for good back links

Five Quick SEO Techniques for your Blog

Five Quick SEO Techniques for your Blog

A lot of newbies are very energetic to know how to profit by using SEO from the Internet and a lot of them are starting with blogs SEOand how to SEO them up. Blogs are very ideal to use because you do not need to be a techie to be able to create one. You can blog to increase your website’s page rank and to profit from it. Blogs are great supporting tool for your main website or as a stand alone site.

Here are some techniques on how you can optimize your blogs with SEO.

1. Pick a theme for SEO

If you are to create a blog, choose a single theme. This will bind all your posts together. This is very important for the search engines (seo) because websites will have a higher page rank if the posts are relevant to one single theme/ keyword. Search engines will give negative points to blogs that are not coherent, consistent and relevant to your chosen keyword. So if you want to profit from your blog, better pick a theme and stick to it! That said- you should choose a theme that you will not get tired writing about.

2. Invest in a Domain for SEO

As soon as you decide what theme you will write about, get a domain relevant to your keyword. If you are serious about profiting from the Internet, then you should invest. A domain plays around the cost of $10 per year. Make sure that you get a keyword rich domain related to the theme you choose. If you will blog about ‘parenting’, then choose a domain with that keyword on it. If you really don’t have that $10, then you can choose free websites as long as you add the keyword related to your theme then you are on the right track.

3. Post it right

If you are to do a post, make a title that is also related to your theme and should contain your keyword. Make sure that your posts also have a keyword density of about 3-5%. Make sure that you do not overdo the keyword stuffing in your post, else, it may be tagged as a spamming. If you were to use pictures, give it an appropriate title and filename with your keyword on it.

4. Strengthen your link campaign

With a blog, it is very easy to link up to other blogs and websites. What you can do is to find related websites that have the same theme as yours. Talk to the webmasters of these sites and as for a link exchange. You can use a keyword that points to the URL of your site. It will do a lot of good to your pagerank if you linked up with a website with a high PR.

5. Post regularly

Search engines love fresh and original content.  SEO Relies on it. If you do not want to be buried down the search engine results make it a point to post in your blog on a regular basis. This way, search engines will know what’s new in your website, which means a better chance of achieving a higher page rank and much improved SEO for your blog.

Optimizing an Individual Webpage for SEO

Optimizing an Individual Webpage for SEO

To be able to make it to the first page of Google and other search engines, you should be able to know how to optimize your webpage. Your webpage should be prepared once search engines look in to your website. The preparation that your website need is termed as Search Engine Optimization or SEO.Search Engine Optimization (seo)

You can easily begin optimizing your website’s SEO with these easy simple steps:

  • Integrate SEO in your web design

    • In the first stages of web creation, you should already implement SEO. This means that you should keep in mind to put keywords in meta tags and titles of your webpage. Your domain is also an important part of SEO. Choose a domain name that include the keyword of your choice and you are sure to get presence in search engine results.
  • Create unique pages
    • Each of your webpage should be unique and different from one another. Search engine loves original and fresh content so make sure that you update your site every so often with new and unique content. Each webpage should also be optimized with keyword rich titles, tags and content body.
  • Create content for users
    • Although you should be aware of search engine algorithm and optimize your website for search engines, keep in mind that you are offering content and information to real individuals. Create a professional and readable content for your visitors. Unprofessional websites with poor content are stricken as bad sites by search engines and may be over passed by search engines.
  • Using keywords
    • Keywords are very vital in search engine optimization. For each of your web page, it will be a good idea to focus on a single keyword. You can go for a different related keyword on the next page and so on. For example, you can use ‘vegetable gardening’ on page one and optimize the keyword ‘Japanese gardening’ on page two. Avoid redundancy and make sure that your content does not in any way look spammy.

Your keywords should be strategically placed in your web page including in the page title, body, meta tags, headings, links, bullets and images.

  • Focus on quality content
    • If you want to have a high page rank, give attention to your content. You should be able to provide high quality articles and content to your visitors. Search engines do not give much credit to a nicely designed website in terms of graphics but they give more consideration to the content you are providing your visitors. Post on a daily basis if you can and make sure that you offer unique content. Duplicate content are not read by search engines and can possibly get your website penalized.

Keeping the above tips in mind will not only keep your readers happy but will also give you visibility by increasing your page rank and SEO. With a high page rank, you can assure more traffic to your site which you can easily monetize in to big profits. You will not reach page one over night but with enough patience and hard work, you are sure to harvest the fruit of your labor regarding SEO.

Five Ways on How to Get Quality Links for your Website

Five Ways on How to Get Quality Links for your Website

Starting a link building campaign for your website will not only increase your website’s traffic but it will also bring site popularity and heighten your page rank. A popular website with a high PR can mean lots of money for you. So if you are prepared for web fame, here are some ways on how you can get quality links for your website.

1. Create a quality website

A website that offers good content and information to its users will naturally get popular and obtain traffic. If you keep the quality of your site, not only will you attract visitors to your page, you can also get webmasters to visit your site and if it has good content, it can be referenced by their website thus increasing your link count.

2. Reciprocal links

You can also increase your links with reciprocal links. In simpler terms, this is a link exchange where a webmaster place a link to your website in his site and you in return will also put a link to his website. Make sure that you choose a high quality website that is at par with yours when you do a link exchange.

3. Inbound links

There are many ways on how you can get inbound links. You can search for people-run directories where you can submit your website link along with a short description of your site. Make sure that you choose the right category for your website in directories to attract targeted visitors to your site.

You can opt to place your links in free web directories or if you have the budget for it, place a link to paid directories that offer link placement for a fee. Paid directories usually have a high page rank.

4. Buy links

If you are serious about link building, you can buy links from websites with a high page rank. Outbound links are sold at a higher price and the higher the PR a website has- the steeper its price. Make sure that you get a related website where you can place your link. Links are sold in webmasters forums at varied prices and conditions.

You can also buy blog posts from websites that have relevance to yours. Webmasters usually allow you to place your own content or be a guest blogger on their blog and allow 1 to 3 links that directs to your website with your chosen keyword.

5. Distribute content

You can buy or write articles related to your website and distribute them to article directories. This will not only increase the relevancy of your site but also increase your link count and improve your page rank. Article directories allow its authors to include a website URL in their author box. You can take advantage of this and place your links here.

Articles in article directories can also be re-used by other webmasters as content. If your article is any good, you are sure to have a website or two put up your article on their site which means another free link for you.

Proud Member of the HTML Writers Guild

I’m a proud member of the HTML Writers Guild