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The Proper Use of Keyword Density in Articles

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As a webmaster and writer, I love writing strange analogies. Correlating wine consumption and SEO tactics seem like a far off comparative subject, don’t they?  I think that that my comparison, in this article between those two items of discussion will prove some matching points and you will find it interesting.

It can be said that keyword density and everyday wine consumption can be compared. Some doctors feel that daily red wine consumption can help in the

prevention of heart attacks and it can lower LDL or bad cholesterol. On the other hand, drinking too much red wine can also have detrimental effects as well. This

red wine and keyword-density analogy does apply to the use of keywords density in articles in the world of SEO or Search Engine Optimization. Websites that take Search Engine Optimization very serious will support this analogy. Website page rank has a direct reflection of search engine results and how well they are linked with proper keywords. In order to be successful, the proper use of keywords or keyword phrases that is relevant to the products and services that these websites offer. Therefore, many inexperienced webmasters, that think they know SEO, are

convinced that the more they use the keywords in their articles, the higher the level of SEO will be provided in those particular articles and ultimately delivering better page rank. However, it doesn’t really work that easy. Like the analogy of drinking red wine, if there are too many keywords on the articles, the articles will get receive SERP penalties as they are considered overuse or spam like in nature. Hence, there has to be the proper proportionate use if keyword density on articles that are considered well written articles.  The culminating use of keywords in the proper portion is achieving a balanced density, which means the number of repetitive keyword uses should be balanced with the amount of words in the articles.

Calculations for Keywords vs. Keyword Phrases

The calculation of keyword density and keyword phrases is very similar, in fact.  The main difference lay between humans and software. The thing (or person) who analyzes the relation between keywords and user queries is really a search engine, not a human being. In order to get the proper keyword density, the percentage should not be more than 5% of the total words written using your keywords. Based on the advice of some highly regarded search engine optimization experts, the ideal percentage of keywords density is only 2%-3%. So, if you would like to use keywords, you have to calculate the density by dividing the number of particular repeating keyword with the entire sum of words in the article.   For example if your article has 1000 words and you use a keyword 20 times, that would equal 2% and that is acceptable. If you use a keyword 100 times in that article that would equal 10% and that is way too high and unacceptable.

Keyword phrases are to be considered exactly the same way as keyword density and they are just calculated similarly but using the phrase instead of the actual word.  For example, a “keyword” consisting of multiple terms, e.g. “wide screen monitor” should be considered an entire word in itself. It is the frequency of the phrase “wide screen monitor” within an article that determines the key phrase density.

In conclusion, all you need to know when writing an article just use common sense in how you are conveying the article and, at the same time, use the (key) words as how you would speak them to another person.  Each search engine has its own equation formula to make a standard of density measurement. So, if Google has a certain keyword formula, Yahoo may be different. Most people target the most-used search engine, Google, though.

Website Page Length Considerations

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When arranging your pages, be aware that novice viewers can be easily disoriented by long, scrolling Web documents. They seem unable to find links when they disappear off-screen as they move through very long pages. Though there are ways to keep your novice viewers oriented, it’s a good idea to limit your documents to two screens worth of
information. If you must use long documents, be sure to feature navigational links at the beginning, end, and even the middle (if your document is very large) of the Web document. A frames system helps to eliminate this problem by enabling you to keep your navigation bars on-screen while the content is scrolling.

Another disadvantage of very long Web documents is that the viewer must rely on the
vertical scroll bar to navigate through the page. In many graphic interfaces the scroll bar
slider is a fixed size and gives the viewer no real indication of the length of the
document relative to what is currently visible on the screen, so users have no idea how
long your Web document is, or when they will reach the end of it. In extremely long
Web pages, very small movements of the scroll bar can completely change the contents
of the screen, leaving the viewer no familiar landmarks on screen (where am I?). This
forces the viewer to creep slowly downward with the scroll bar arrows (often
line-by-line), or risk missing sections of the page.

All this would seem a good argument for always limiting your Web documents to two
page lengths, but of course, as with all rules, there are exceptions. For instance, it makes
sense to keep very closely related information within the confines of a single Web
document, especially when you are providing information which you anticipate the
viewer will want to print or save to text. By keeping the content within one document,
you make printing and saving much easier. When designing long Web documents such
as these, always provide internal links within the document. The best way to do this is to
arrange your Web document like a book, with the information split into separate sections
(chapters). You can then make a table of contents at the beginning and end of the
document so viewers can jump to a particular section without having to scan through the
whole page.

A navigational table of contents.

Page length tips:

  • Attempt to make the majority of your pages no longer than two screen lengths. If you must use long documents, feature internal navigation links at the beginning, end, and even the middle (if your document is very large) of the Web document.
  • When a page is intended to grab people’s attention, don’t make the page longer than the average screen length.
  • If your document is more than one screen “page,” try to see to it that some content is presented on the first screen so the user can tell that there’s more to be seen below the horizon.
  • If your pages include text that viewers will want to read at length, it’s all right to use lengthy, scrolling pages—just be sure to warn them that a big file is coming.
  • If dividing information into separate segments, provide a separate link to a complete document. This will make it easier for viewers to print or save your document.
  • If you have a page with only a small bit of information, try to combine it with related information. It’s very annoying for the viewer to have to wait to download a page that only contains two links or one paragraph of text.

Why Valid HTML (XHTML) is important to SEO

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Why Valid HTML (XHTML) is important to SEO

What are do many webmaster write non valid HTML?  HTML or “hypertext Markup Language”, is vastly misused and written poorly Valid HTMLthroughout the web.  HTML is what the world wide web is made of and should be taken much more seriously. The validity of the HTML coding or programming is a very important.  But, you ask why is that important?  Most web pages are written in HTML or HTML is produced once a database query is asking for a page to be built on the fly .  Just like any other language on the planet, HTML has its own syntax, vocabulary, and grammar.  In other words, it needs to be readable by another computer and that very same computer will need to display it properly. Every online document written in HTML is supposed to follow these rules. In the natural progression of today’s internet, programming languages have long been perceived by the mainstream programmers as a “natural art” for designing websites and other web applications.  In the early days of the web, it was all text based and not graphical at all.  Once graphical user interfaces came to light on the web, so did HTML.

What is valid HTML code?

Valid HTML code is simply said programming code that is built in accordance with Web standards, and provides one of the most reliable guarantee that future Web platforms will handle it as designed. Validation is one of the simplest ways to check whether a page is up to snuff to today’s standards.

Why Web professionals choose to validate for Valid HTML?

  • Valid HTML allows for greater accessibility, cross-browser compatibility, and can even possibly help your search engine rankings.
  • When a search engine like Google crawls your site with it’s search bots, it has to parse the HTML code of your web site to find the actual relevant content to what you’re writing about. If your HTML code contains errors and is NOT valid HTML, search engines might not be able to find everything on the page.
  • Search engine crawler programs obey the HTML standard. A non compliant site makes it extremely difficult to crawl or index your site if it the coding or programming is NOT compliant to the HTML standards set today.  While on your site, if the search engine locates an error in HTML, it may simply cease the crawling of your site just because of the error.

Although most major search engines can deal with minor errors in HTML code, a single missing bracket in your HTML code can be the reason if your web page cannot be found in search engines.

There are many uses for coding or programming your website(s) to be HTML valid or HTML compliant.

  • Professional webmasters use validation as a debugging tool
  • Professional webmasters use validation as a future-proof quality check
  • Professional webmasters use validation to cross check their coding or programming skills.  It’s is one of the simplest ways to check whether a page is built in accordance with Web standards, and provides one of the most reliable guarantee that future Web platforms will handle it as designed.
  • Professional webmasters use validation to eases maintenance
  • Professional webmasters use validation to help teach good practices
  • Validation is a sign of professionalism

Imagine telling a friend who has never been to your house and telling them directions on how to come over for a party.  You start to give them some directions based off a map but halfway through you start speaking in nonsense and gibberish. The friends wouldn’t have much luck in finding your house, would they?  The same is true for websites that are broken and have invalid HTML.  Valid HTML is one of the most important aspects of Search engine optimization.

Social Media….Optimize for it!

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Social Media….Optimize for it!

Social networks, social media and optimization with those networks is really flying through the web with a large popularity. Social networks as FaceBook, MySpace, Twitter, Linkedin, Ning, Tagged, Classmates, Meetup, Friendster,etc. have been in the news lately talking about how popular they have become in the past few years. Some have even been lead to beleive they they may “become the web”. Some others also include You-Tube, Del-icio.us, the list almost can go on and on! All of these give you some sort of ‘presence’ in the virtual world. More and more these days businesses and regular people are using the social media or social networks to to optimize and promote their presence through the web.

Social Media Considerations – deepen connections and relationships.

Bloggers and website owners, these days, mostly use social bookmarking sites such as Digg.com, StumbleUpon and Del-icio.us. How these sites work is that they give feedback on articles that you webmasters submit, then a judging process “judges” the articles and bumps them up based on the number of votes. This type of social media campaign, can bring massive number of visitors to your site. An article that is accepted well, can deliver a large amount of traffic and comments to that article. When a webmaster or site owner is considering their search engine optimization strategies, it’s most efficient to choose the right path for your optimization. By using all three of those social media sites, they will help a bunch, but they all differ in what they can deliver. Digg will take many votes to deliver excellent traffic, but StubleUpon will take less votes to deliver just some traffic. If you can get enough Diggs from Digg.com users, you just may get the front page of Digg. By utilizing social media the proper way, it can raise your exposure throughout the web. The more pages that a search engine bot travels throughout the site, the better ranking you could possibly have. When a write is aiming to get higher rankings, building the popularity of the site is of utmost importance and your website traffic statistics will show the story. Users will visit your site simply because they like to read your blog or your rich content. Building up a huge “friends list” on any of the social media platforms is what you want to do, if you desire to promote your business online.. You can now promote your site over and over again to your friends list. the best way is to aim to your target audience with the same ideas, feelings, and collections. You, as the writer, know these people since you are one of them..

Social Media, Working For You!

To get “Social Media” to work FOR YOU, you will need to understand and think just like the social network platforms that you are targeting. The best way to get your site looked at by Google (indexed) is to construct articles on your website or blog regularly. Social network articles, posted regularly, will allow sites as Google to have a search engines so that it makes it easy to locate your blog fast and easy. Once you get you site into the search engines, the sky i s the limit. You can get a lot of organic traffic from being indexed. Undoubtedly, this should bring some organic traffic and making it easy to direct them to social networking site of your choice. With daily,monthly or regular posting of social networking articles, you should be able to people’s trust and respect because you can provide them information they need and want.

Keep in mind that when you write articles online, consider search engine optimization alongside utilizing social media platforms for exposure.

  • Who is your target audience?
  • What time of day is your target audience online?
  • What is your goal with the article?
  • Which keywords are you looking to get more exposure on?
  • Have you placed hyperlinks throughout your article to include internal and outside links
  • Have you styled your content styled to help with reading it easier?

This might include:

  • Bullet points
  • Clearly defined subheadings (search engines appreciate this to help with indexing)
  • Key points and fascinating quotes
  • Is the article informative or educational?
  • Do you have your RSS feed setup to show targeted from the articles?

Social Media Campaigns take work. Take your social media campaign and promote it around on the social networks! Promote Promote!. Take the time to build your webtraffic organically by promoting your site(s) through your choice of social networking. If done correctly, using social networking to promote your blog or site can work. Social Media Optimization does work.

Avoiding Penalties for Doing Risky SEO Campaigns

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Avoiding Penalties for Doing Risky SEO Campaigns for Link Building

The validity of the statements made by SEO experts about white hat SEO needs to be questioned. Many internet marketers are doing white hat SEO without gaining any results, but they are avoiding black hat techniques because they are afraid that their websites will be penalized.Link

With over 150 million Web sites on the Internet, it’s very important to get quality high page rankings for visibility and SEO. Building quality links or link ing is imperative. While well known, larger SEO companies use ethical SEO practices, there are others who will try to trick or game companies like Google into higher SEO rankings by using unethical techniques. These unethical ways are known as spam and can get you penalized or banned from the search engines.

  1. Link Reciprocation:

    Link reciprocation will not get good results if it is not combined with enough one way back links. Reciprocal links can be easily detected by search engines, and there is a great chance that they will be filtered out from the index. The trust that your partner website has with the search engines determines whether a link will be demoted or not.  The websites that have good quality linking pattern will gain more authority strength from their link exchange. On the other hand, webmasters who builds obscure one way and reciprocal links will have their websites ignored by the search engines.

  2. Page Onload Redirects:

    Making page onload redirects if effective, but the website will face serious consequences if the search engines found out. It will be excluded from the search engines. The best way to transfer content by site or by web page is using 301redirect. Using 301redirect will let you keep the PageRank. You only need to make sure that the domain is functioning properly and the web page discusses the same subject.

  3. Buying Links or Purchasing Links:

    Buying links is very efficient, but you need to do it discreetly with quality websites.  This SEO method is very popular for its effectiveness. It can be a great method as long as you can keep your link buying activities discreet.  A good way to make your purchased link undetected is to put them within the content of your partner’s website. By putting the link in the content, even a human editor will not be able to prove that it is a paid link.  There are 2 common characteristics of an efficient SEO back links. First, they cannot be uncovered by human inspectors or search engine spiders. Secondly, they are really hard for competitor’s websites to replicate.

  4. Building Link Networks:

    Link networks can be approved by search engines if they are built with relevancy and coherency. Link networks are just like link reciprocation because they are easy to be discovered by the search engines. Link networks are even better than link reciprocation because they can be more transparent. Search engines, especially Google, devaluate websites that get too many links that came from the same C block IP range. That is why you should use different hosting services.  If you don’t have enough content to be put in the websites that you will use as a link network, then you should not build one.

  5. Hidden Text:

    Forget about using hidden text because the are not effective and too risky

  6. Cloaking:

    Cloaking can be quite effective until the search engines catch it. But the problem is that your website will remain the same while the web evolves.

  7. Automated Content Generation(autoblogs):

    Automated content generation cannot be considered as a dangerous SEO method is you have clean intentions. However, Google has developed its duplicate content filter so that it is impossible for websites with such content to have good rankings.

It is better for you to buy links than purchasing expensive directory listings. The conclusion is that you need to develop good link practices and to find quality places to link to for good back links

3MultiMedia – Tony Eden

A digital agency on a mission to help small and medium businesses with their online presence. I work from my California Office to take your ideas and turn them into a digital online design for you.
Contact me

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